Lucire offer prize of new Swift at Girls’ Day Out
Suzuki, Lucire offer prize of new Swift at Girls’ Day Out
Auckland and Wellington, February 17 (JY&A Media)
International, New Zealand-owned fashion magazine Lucire and
Suzuki New Zealand will offer a brand-new 2005 Swift—a model
already getting very positive reviews internationally—as
part of a promotion at this year’s Girls’ Day Out event at
the Auckland Showgrounds on March 11–13, 2005.
Lucire will print several thousand additional copies of the magazine to help promote the event, while there will be some back issues for readers.
Promotions of the new Swift will be heard on the Radio Network, including ZM, which will be giving away copies of the magazine as well. In addition, there will be television coverage.
Lucire’s founding publisher and self-styled motoring critic Jack Yan—always a good judge of a car’s style—said, ‘It’s a stunner—and very Continental. Take the badges off and you’d think it was a fancier brand.’ High praise from someone who has never owned a Japanese car.
‘If you examine the lines of the Swift, you’ll find that it’s contemporary but with some retro elements. The side profile of the car is stepped, rather than smooth, which is quite northern European, and the high waistline contributes to a safe, sporty look.
‘All in all, a fashionable car for a fashionable woman,’ he says.
Lucire at Girls’ Day Out
Back issues of Lucire, plus the latest March 2005 issue featuring Cinthia Moura on the cover, will be present at Girls’ Day Out, said Mr Yan.
‘We wanted to work with Girls’ Day Out because it is one of the best events for us to reach our target market,’ he said. ‘When it was presented to us by Promotus Advertising, we didn’t hesitate.
‘Since we launched as a print magazine here, we get a lot of people asking us if Lucire is an international title. It is—but I am surprised when by "international", they mean "foreign-owned".
‘By being at Girls’ Day Out we can present our all-Kiwi face to visitors.’
Lucire is a 100 per cent New Zealand-owned title, and has always been in its nearly eight year history.
Those who complete a test drive of the new Swift booked at the event will get a three-month subscription of Lucire, while the magazine will offer new subscribers free gifts both on-site and posted to them afterwards.
The new Suzuki Swift
The new Swift was designed in Europe by Suzuki’s studio there. It was previewed in 2002 as a show car and well received internationally. Suzuki has taken the show car’s styling and fairly faithfully executed it as a production model.
As part of its international aspirations, Suzuki is building the Swift in Japan, China, Hungary and India.
New Zealand is the third market after Japan and Australia to get the new Swift, which has already been compared to the Volkswagen Golf by the Sunday Star–Times.
While Suzuki’s buying age tends to be high, Mr Yan expects it to fall with the new vehicle. ‘Toyota will have its work cut out with the Echo Mk II later this year, and I think only the next Holden Barina—not due here for a couple of years—rivals the Swift in its robust appearance,’ Mr Yan says. ‘And if you want the latest shape, it’s worth remembering you can buy two Swifts for the same price as one Mini Cooper plus three hours’ parking in central Auckland.
‘I don’t normally like acute-angled C-pillars on hatchbacks, but it’s very mid-decade. The Swift has one, as do the Peugeot 107, 206 and 307 and Citroën C1, so no wonder it looks Euro-confident and solid.’
It is powered by a 1.5 litre four-cylinder engine, a step up from the original 1980s Swifts which could be had with a 1•0 or 1•3-litre. Additionally, unlike some of its more expensive rivals, the Swift comes with five doors in the New Zealand market.
Lucire, the global fashion magazine, is one of the world’s leading fashion titles online. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself. Lucire is available at http://www.lucire.com .
In 2003, Lucire received a Webby Award nomination—the only New Zealand site to do so that year—and became the first fashion industry partner of the United Nations Environment Programme (UNEP, http://www.unep.org). It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, and a media sponsor of the inaugural San Francisco Fashion Week and Official Media Partner of Stockholm FashionDays for 2004–5. It is official media partner of Fashion Week of the Americas in 2005. A print edition launched in the New Zealand market in October 2004 and will launch in Romania in April 2005.
According to Alexa, Lucire was one of the top-ranked pure-play fashion titles in the world before embarking into print. It remains one of the top fashion sites globally, ranking second in Google for fashion magazine.
Note to editors
Lucire is a registered trademark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trademarks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.