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Microsoft Rates Lucire As Top Fashion Magazine


Lucire is world’s top fashion magazine in new Microsoft search engine

Proof again that fashion magazine is number one globally

Wellington, February 26 (JY&A Media) Microsoft’s new search engine rates Lucire as the world’s leading online fashion magazine ( http://www.lucire.com), and comfortably ahead of competitors from large publishing houses.


It was originally thought that the addition of a print edition to Lucire in 2004 would harm its internet status. However, with a number-two position in Google, and regular number-one status at MSN Search (search.msn.com), it has maintained its online reputation as one of fashion publishing’s power brands.


In October 2004, Lucire launched its print edition in New Zealand, becoming the first online fashion magazine in the world to do so. It also became the first printed monthly fashion magazine in New Zealand. A Romanian edition is planned for April 2005.


Lucire was founded in Wellington in 1997 and is New Zealand’s first commercial fashion site. It remains 100 per cent New Zealand owned.


The searches for the term fashion magazine were conducted on February 3 and 26, 2005 (New Zealand time).

About Lucire
Lucire, the global fashion magazine (), is one of the world’s leading fashion titles online. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself.


In 2003, Lucire received a Webby Award nomination—the only New Zealand site to do so that year—and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ).

It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, and a media sponsor of the inaugural San Francisco Fashion Week and Official Media Partner of Stockholm FashionDays for 2004–5. It is official media partner of Fashion Week of the Americas in 2005. A print edition launched in the New Zealand market in October 2004—the first time a fashion magazine went from online to print—and will launch in Romania in April 2005.
According to Alexa, Lucire was one of the top-ranked pure-play fashion titles in the world before embarking into print. It remains one of the top fashion sites globally, ranking second in Google for fashion magazine.

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