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42 Below Vodka Shifts New York Blizzard


42 Below Vodka Shifts New York Blizzard

From the 42nd parallel in New Zealand, to 42nd street in New York, 42 BELOW has been out in the blizzard of Manhattan clearing snow from their favorite bars.

10 inches of fresh powder did not deter the 42 BELOW snow patrol team last night as they cleared a path from the curb to the door of Butter, Table 50, Hiro, Quo, 203 Spring, Caviar and Banana's, Snitch and Bungalow 8.

Geoff Ross, 42 chief vodka bloke explains "there is something to do every night of the year in New York even when it snows. We wanted to make sure our top accounts had a clear path so their customers could get inside with their feet dry and warm up with a 42 BELOW cocktail".

42 BELOW is made in New Zealand, where the air sets a world benchmark for purity, the water has the highest purity rating possible (Aa) and is drawn from a spring 1000 feet below an extinct volcano and the snow keeps kiwis snowboarding and skiing until Christmas.

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