Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Kiwi Ingenuity With A No. 8 Wire Spectacular

Absolut Salutes Kiwi Ingenuity With A No. 8 Wire Spectacular

A tribute to New Zealand and Kiwi Ingenuity has been unveiled by ABSOLUT VODKA today in the form of a huge seven metre tall sculpture made out of No. 8 wire. This magnificent piece floats on a barge in Auckland's Viaduct basin and is appropriately named ABSOLUT INGENUITY.

The Spectacular pays homage to New Zealand's ingenious creative reputation and joins the ranks of other ABSOLUT SPECTACULAR projects that have been created worldwide by the vodka company. ABSOLUT has long been a champion of creativity and is renowned for its creation of radical concepts and new art.

The giant No. 8 wire sculpture is complemented by five pieces of art created by emerging New Zealand artists who have each interpreted 'Kiwi Ingenuity' using No. 8 Wire in a unique and different way.

The aim of the worldwide Spectacular projects is to celebrate the local insights and culture in various countries and to reflect the lifestyle and personality of the country and its community. This is the first time New Zealand has been involved.

Susan Ralston, Brand Manager of ABSOLUT says it is a real tribute to New Zealand to be invited to create a Spectacular.

"ABSOLUT INGENUITY reflects the hardworking and can-do nature of New Zealanders, often known as the No. 8 wire mentality. The No. 8 wire attitude is one of the country's unique attributes and often used to describe our technology breakthroughs or our international success in high profile areas of films, culture, music and sport," she says. "ABSOLUT INGENUITY pays tribute to that attitude and celebrates being Kiwi, it is a celebration of New Zealanders' ongoing culture of boxing above their weight."

In essence it is about New Zealanders believing they are able to invent better ways of doing things by being innovative, even if they have little experience and limited resources.

The concept to celebrate the No. 8 wire mentality was created for ABSOLUT by advertising agency Whybin\TBWA and constructed and engineered by creative design company Three Sixty.

ABSOLUT INGENUITY will be Auckland's Viaduct Harbour from Wednesday 16 March until Tuesday 29 March.

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news