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Evers-Swindells re-sign with Williams & Kettle

Media Statement
March 24

Caroline & Georgina Evers-Swindell re-sign with Williams & Kettle

World rowing champions Caroline and Georgina Evers Swindell and Williams & Kettle celebrated their sponsorship agreement by pledging their support to the Kelt Capital Magpies.

Caroline & Georgina signed a major sponsorship deal which will go through to Beijing in 2008 while Williams & Kettle has also signed up as a first XV sponsor of the Kelt Capital Magpies.

Williams & Kettle Chief Executive Officer Paul Macfie, who played over 90 first class rugby games and was a top referee, said it was great to announce two important sponsorships linked closely with Hawke’s Bay.

“Williams & Kettle want to support Caroline and Georgina in their bid to win back to back gold medals while we know how important rugby is to Hawke’s Bay and the benefits there will be of being in the premier competition,” Mr Macfie said.

Caroline & Georgina signed the agreement while back in Hawke’s Bay last weekend and also put their support behind the Kelt Capital Magpies campaign to participate in the premier competition.

“Having grown up in Hawke’s Bay we know how passionate the region is about the Magpies.

“We also know what it means for Hawke’s Bay people to see their sports teams and individuals performing against the best. This was clear when we returned home after Athens last year and we were overwhelmed by the support back here – the street parades and Williams & Kettle home coming party were all about Hawkes Bay people celebrating.

The pair signed a major sponsorship deal with Williams & Kettle and this follows the successful partnership that began in early 2004.

Mr Macfie said the relationship staff and clients have developed with Caroline and Georgina made the decision easy to commit to the next four years.

The attitude, professionalism and success of the twins were also major factors.

“Caroline and Georgina have the X factor, their contribution to Williams & Kettle was more than expected and they are a sponsors dream,” Mr Macfie said.

Late last year Williams & Kettle won a judges special award at the SPARC Sponsorship Awards for their sponsorship of the rowing stars.

“Following their win in Athens we held many successful client functions and our support as a sponsor was recognised with a judges award at the SPARC Sponsorship Awards,” Mr Macfie said.

Mr Macfie said the continuation of the sponsorship has reconfirmed Williams & Kettle’s strong presence in the rural sector.

“The brand of Williams & Kettle will remain on the lower half of the North Island, from East Coast through to Taranaki following the merger with Wrightson.

“The company is celebrating 125 years this year and it’s business as usual. We will be continuing to offer extensive range of services to our existing client base while also building new relationships,” Mr Macfie said.

He added that the sponsorship had the full support of Wrightsons and that it was likely that they could be used for promotional purposes for Wrightson, in addition to Williams and Kettle and Fruitfed Supplies.

Mr Macfie also acknowledged Rowing New Zealand as an important partner in the sponsorship.

Williams & Kettle client functions in Napier, Palmerston North, New Plymouth, Te Puke and Gisborne were attended by over 5000 people and helped raise over $40,000 for local rowing clubs and Osteoporosis New Zealand (Caroline & Georgina are ambassadors for the charity).

Both Caroline and Georgina are delighted to continue the sponsorship relationship with Williams & Kettle.

Our vision and values are similar to Williams & Kettle – we strive to be the very best we can be, it is about never ending improvement in all we do and that is based on complete trust and commitment.

“Williams & Kettle got right behind us as we aimed for gold and went the extra mile –they really are a part of our success,” said Caroline Evers Swindell.


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