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Look Who's Coming to the Most Fashionable Birthday

Tuesday 19 April 2005

Look Who is Coming to the Most Fashionable Birthday

Mercedes Australian Fashion Week (MAFW) is ultimately about generating and creating positive business outcomes for Australian and Asia Pacific designers participating in the official schedule or showing as part of The Source @ MAFW. In this its 10th year, organisers are proud to announce that the largest pre-registered delegation, ever recorded in the event’s history, is about to descend on Sydney’s Circular Quay.

“The incredible line-up of national and international delegates attending Mercedes Australian Fashion Week this year is a direct result of the hard-earned reputation our industry has for delivering consistent innovation, quality product and importantly, presenting from what is a world-class stage at MAFW. This, along with valuable assistance from Austrade, is what is driving the unprecedented attendance this season”, said Simon P Lock, Founder and CEO of Australian Fashion Innovators.

Austrade, a division of the Federal Government has proactively packaged up several groups of influential international buyers from top-tier stores to attend. Australian Fashion Innovators (AFI), operator and owner of MAFW, has been working with Austrade as part of its broader international marketing program since the event’s inception in 1996. This year, Austrade has been successful in delivering a significant number of high-profile buyers to the event that is currently in the region of 40 plus delegates. For many it is the first time these buyers have attended the event.

Some highlights from the international delegate list include:

(Austria) Diva Fashion & Lifestyle Magazine, (Bangladesh) Impex Asia Company, (Canada) Holt Renfrew, (China) City Pictorial, Fashion Colour Magazine, Shanghai International Fashion Centre, (Denmark) Pilgrim, (France) Surface 2 Air, (Germany) Squirl, (Hong Kong) Cover Magazine, Joyce Boutique, Lane Crawford, Marie Claire, Ztampz, (India) Media Network (FTV), The Indian Express, (Indonesia) Apple House Company, Blooming Chik, Lucy House, Velvet Boutique, Point Break, Rias Magazine International, Soho Boutique, Vocus Indo Persada, (Ireland) Sukimoo, (Italy) Agenzia Franca Speranza, Boutique Bernardelli, Boutique Lazzari, Boutique Tessabit, (Japan) Beams, Corporation, Earth Works, New Project Development, NHK World TV, Stocks, Taikyo Sango, (Korea) Elle, (Kuwait) Villa Moda, (Latvia) Fenster, (Malaysia) The Star Weekender, FASB Retail Ventures, (New Zealand) Andrea Moore, Angel Divine, Browns, Canterbury TV, Newstalk KZB, Radio Network NZ, Cocorico, Designer Clothing Gallery, Detour, Embellish Clothing, Fashion HQ, Fashion NZ, General Garments, Hamilton & Murray, High Society, Jude Store, The Frock Shop, Lucire, Lynn Woods Studio, Muse, NZ Fashion House, Page 74, Sabine, Staple Magazine, Starfish, Style Magazine, Superette, Synergy Clothing, The Dominion Post, The Mill House, TV3, Urban Beat, Velvet Designer Store, Wendy’s Boutique, (Nigeria) Hefsiba, (Singapore) 9Mois, Antipodean, Brandus Lifestyle, CK Tang, Felt, Hachette Medicorp, Harper’s Bazaar, Her World, Juice Magazine, Style Magazine, Metro, Top Stitch, Trixillini, (Sweden) Boho Mofo, MnO International, (Taiwan) Apple Daily, Far Eastern Department Stores, Mozquito International, (Thailand) Expression Magazine, World Relation, (U.A.E.) Aesthetics, Beauty & Style Magazine, Hello! Magazine, Sauce, The Wordsmiths, (United Kingdom) Antipodean, Austique, Fashion Music TV, Ferne, Figleaves, ICE Magazine, ID Magazine, Liberty, Mathilde, Plume, Selfridges, Studio Luxe, The Times, Sunday Times, WGSN (United States) American Rag Cie, Bergdorf Goodman, Big Drop, Bloomingdales, CBS, Elizabeth Charles Boutique, Fashion Windows, Hearst Magazines, Mirror On The Wall, Satine, Wet Seal.

The international media and buyers delegate list has now been released to all participating designers. This coincides with the releases of a comprehensive list of national media and buyers, all of whom have registered their attendance at this year’s Spring Summer collections. The delegation will be treated to 40 individual collection shows, 6 group collection shows, 2 new generation group collections showcasing 83 designers. 100 plus labels will be featured in the boutique exhibition space, known as The Source @ MAFW.

Event organisers claim the event will generate in excess of 60 million dollars worth of wholesale orders and will drive well over 1 billion dollars worth of international media coverage.

“While there is myriad of activities and celebratory initiatives taking place to celebrate 10 years of Australian style and success of the industry, nothing beats celebrating the event itself. Never has there been such a talented line up of designers showing as part of the official schedule, plus many more showing in the boutique exhibitions space known as The Source @ MAFW”, said Mr Lock.

Australian Fashion Innovators presents MAFW’s Autumn Winter Collections annually in October in Melbourne, Victoria. MAFW’s Spring Summer Collections are always staged in Sydney each May. Additional event credentials can be found at

- Ends-

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