America's Cup clothing collection by Murphy&Nye
America's Cup clothing collection to be created by Murphy&Nye
Valencia, 27th April, 2005 – The America’s Cup will be proudly outfitted in Murphy&Nye’s ‘America’s Cup Collection’ through the America’s Cup Match in June, 2007.
Under a three-year agreement, Murphy&Nye has acquired an exclusive world licence to design and produce official men’s, women’s and junior collections for the 32nd America’s Cup. These will be marketed through its own distribution network as well as at the America’s Cup Store, on site at the AC Park in Valencia (and in Malmö-Skåne and Trapani for the 2005 Louis Vuitton Acts in those cities). Clothing will also be available on-line from www.americascupstore.com beginning in June 2005.
“This clothing collection by Murphy&Nye is a natural fit with the image and style of the America’s Cup,” said Gavin Brown, Licensing Manager for the 32nd America’s Cup. “Like the America’s Cup, Murphy&Nye has a long history and in fact, it has been a clothing supplier to teams many times in the modern era of the Cup. We think this is a great opportunity to outfit the first European America’s Cup in high quality, stylish clothing.”
“We’re very proud of this success, which means our company will be presenting ‘Made in Italy’ in one of the world’s most prestigious sports events,” said Giulio Sala, the Managing Director of Murphy&Nye. “This agreement gives us the chance to boost Murphy&Nye’s reputation enormously. The project will be supported by a series of sales and communication initiatives without precedent for the brand.”
Murphy&Nye is a part of Gruppo Sixty, which distributes in excess of 22-million items of clothing annually in over 90 countries.
Note to editors:
Since 1851, the America’s Cup has transcended the sport of sailing to become a symbol of the pursuit of excellence.
The official partners LOUIS VUITTON, ENDESA, SANTANDER, ALCA TEL and the America’s Cup share a heritage rich in passion, innovation and extraordinary human achievement.
The 32nd America’s Cup enjoys the support of Nespresso, Adecco, and Ford; our Supporters, and valuable contributors to the America’s Cup.
Racing for the 32nd America’s Cup - Valencia continues in 2005 and 2006, with several more Louis Vuitton Acts in Malmö-Skåne, Trapani, and Valencia, the Host City of the 32nd America’s Cup.
In 2007, a fleet race event will precede the Louis Vuitton Cup, the winner of which will then race the Defender, Team Alinghi, in the America’s Cup Match in Valencia
THE AMERICA’S CUP – THE STAGE FOR CREATING LEGENDS.
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