Fundraiser T-shirt Youth launched

9 June 2005

Fundraiser T-shirt for Creative Youth launched at The New Cool exhibition opening last night.

"The New Cool" exhibition at The Dowse showcases young, hip and savvy entrepreneurs that have become iconic and inspirational to the youth of New Zealand. In recognition of the exhibition and its significant support of youth culture, six of the exhibiting members have collaborated to release an exclusive t-shirt design in memory of Marty F Emond, founding member of Illicit who passed away last year.

The six member companies, comprised of Insidious Fix, Illicit, Huffer, Dawn Raid, Disruptiv and Misery, collectively decided upon Marty's previously unpublished design "Stay True" as a message to New Zealand's youth that dreams can be achieved through conviction, support and the learned experiences of others.

Proceeds from the t-shirt sales throughout the two-year duration of The New Cool tour, will enable the formation of the 'Sweet Child O Mine Trust'. The groups' intention is to create 'The Marty F Emond Arts Scholarship' that will ultimately give creative young New Zealanders the opportunity to study in their chosen arts field.

The hard won successes of the group collectively and individually have been the motivation of the Trust to inspire youth, create a deeper sense of purpose and a positive future in life and business. Their understanding and strong sense of support for youth development will give a powerful boost to creative teens.

Dowse Programmes Developer Claire Regnault says that "The Dowse is delighted that The New Cool has provided a platform for this initiative. The whole point of the exhibition has been to really build the confidence and capability of young creative New Zealanders. The launch of this t-shirt fundraiser as part of The New Cool adds powerfully to this".

For more information on Marty F Emond: www.illicit.co.nz

For more information on the foundation of The Sweet Child O Mine Trust contact Anne Moore at Insidious Fix anne@fix.co.nz

The "Stay True" T-shirts retail for $25.00 (available in black (mens) and grey (womens), and can be purchased from The Dowse.

ENDS

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