Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Hailwood gets second shot in UK with Karen Walker

29 June 2005

Adrian Hailwood gets second shot in UK with Karen Walker

Leading New Zealand fashion designer Karen Walker is so keen to help Adrian Hailwood go global she's taking him to London Fashion Week with her again in September.

The duo's flights to London come courtesy of the inaugural Air New Zealand Export Growth Award which Walker won at Air New Zealand Fashion Week last year with a proposal that involved taking an up and coming designer with her to learn the ropes.

"In February when I was showing at London Fashion Week I tried to ensure Adrian got involved as much as possible in the behind-the-scenes action so he could learn from it. By coming again in September he can build on that experience for the benefit of his own shows in the future," she says.

"In this business you can't just do it once and expect to keep the momentum up, so this will help give him some continuity in the market and ensure he can follow-up with some of the contacts he made in order to secure some export orders in the United Kingdom.

"Plus Adrian's a really great guy and our work is complimentary. He's talented and he's keen and that's worth supporting."

Auckland-based Adrian says he's "stoked" to have been given another ticket to London on Air New Zealand so he can work with Karen on her seventh show there.

"Karen really wants me to be able to capitalise on the experience and contacts I got out of the February trip which is great. Hopefully this time round I can show a small range to a few people and enroute to London I'm going to stop in LA for a few days to visit a couple of stores who are keen to stock me," he says.

Since the February trip to London Fashion Week, which was "hugely successful both in terms of press and sales", Karen's been mentoring Adrian.

"She's been such a great help, educating me about so many things, providing guidance on some contracts and even with getting some appointments in New York."

Meanwhile, Auckland knitwear company Insidious Fix, who won a $16,000 travel prize from Air New Zealand last year, has broken into the United Kingdom - thanks to a programme about Air New Zealand Fashion Week shown on the airline's long-haul flights.

Simon Jackson from D.H. Agencies in London saw Insidious Fix on the in-flight programme when he was flying home from a holiday in New Zealand. He subsequently contacted the company, reviewed samples of their range and put in his first order.

Simon says he's had a "good reaction to the collection" despite receiving it quite late in the selling season and has approached a range of boutiques in London, Somerset, Bristol, Bath and Taunton. He says these stores are building blocks for his distribution plan, which next season will see him targeting department and chain stores such as House of Fraser, Jon Lewis and Selfridges.

Insidious Fix has already used its Air New Zealand Export Development Award to travel to Australia to do market research, meet a new agent and to support the launch of their new label Esoteric.

They are set to use the remainder of their Air New Zealand travel prize later this year to fly to London to explore export opportunities in the UK with D.H. Agencies.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>


New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news