Frontseat Reveals New Zealand’s Top Creative Minds

Media Release July 26, 2005

Frontseat Reveals New Zealand’s Top Creative Minds

This Sunday 31st July, TV One, 10.25pm

“Hugo said you go, and I said no, you go”; “Don’t get caught with egg on your face”; “Go for G-G-G-G-G-G-G-G-Gerard”; “Cats prefer Chef, Meow”; “Slip, Slop, Slap”; “You can lock the rock and put your feet up”; “The Milky Bars are on me!”

Like it or not, the advertising world has, in an odd and lasting way, added permanently to New Zealand’s vernacular and collective cultural memory.

So who’s to blame for the 30-second slices of product-pushing that plant deliberately annoying jingles in our heads and have school-kids saying “bugger” and “sheep-shagger” all over town?

This Sunday TV One’s weekly arts current affairs show Frontseat reveals the current Top Five Creative Minds in Advertising.

Based on the hottest ads currently in circulation and the votes of their industry peers, these five people are the minds behind ads for everything from lager and crisps to social responsibility.

What ad campaigns are they responsible for? What are the elements in a great campaign? Do they consider themselves artists? Does working in advertising fulfil their creative aspirations? Is there a product they won’t push? And how are they facing a future of digital television and independent viewer choice?

The secrets of the advertising world are brought into the open this Sunday night on New Zealand’s weekly arts injection, Frontseat.

ENDS

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