Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Frontseat Reveals New Zealand’s Top Creative Minds

Media Release July 26, 2005

Frontseat Reveals New Zealand’s Top Creative Minds

This Sunday 31st July, TV One, 10.25pm

“Hugo said you go, and I said no, you go”; “Don’t get caught with egg on your face”; “Go for G-G-G-G-G-G-G-G-Gerard”; “Cats prefer Chef, Meow”; “Slip, Slop, Slap”; “You can lock the rock and put your feet up”; “The Milky Bars are on me!”

Like it or not, the advertising world has, in an odd and lasting way, added permanently to New Zealand’s vernacular and collective cultural memory.

So who’s to blame for the 30-second slices of product-pushing that plant deliberately annoying jingles in our heads and have school-kids saying “bugger” and “sheep-shagger” all over town?

This Sunday TV One’s weekly arts current affairs show Frontseat reveals the current Top Five Creative Minds in Advertising.

Based on the hottest ads currently in circulation and the votes of their industry peers, these five people are the minds behind ads for everything from lager and crisps to social responsibility.

What ad campaigns are they responsible for? What are the elements in a great campaign? Do they consider themselves artists? Does working in advertising fulfil their creative aspirations? Is there a product they won’t push? And how are they facing a future of digital television and independent viewer choice?

The secrets of the advertising world are brought into the open this Sunday night on New Zealand’s weekly arts injection, Frontseat.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Legendary Bassist David Friesen Plays Wellington’s Newest Jazz Venue

Friesen is touring New Zealand to promote his latest album Another Time, Another Place, recorded live at Auckland's Creative Jazz Club in 2015. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>

Howard Davis Review: Blade Runner Redivivus

When Ridley Scott's innovative, neo-noir, sci-fi flick Blade Runner was originally released in 1982, at a cost of over $45 million, it was a commercial bomb. More>>

14-21 October: New Zealand Improv Festival In Wellington

Imagined curses, Shibuya’s traffic, the apocalypse, and motherhood have little in common, but all these and more serve as inspiration for the eclectic improvised offerings coming to BATS Theatre this October for the annual New Zealand Improv Festival. More>>


Bird Of The Year Off To A Flying Start

The competition asks New Zealanders to vote for their favourite bird in the hopes of raising awareness of the threats they face. More>>

Scoop Review Of Books:
Jenny Abrahamson's John & Charles Enys: Castle Hill Runholders, 1864-1891

This volume will be of interest to a range of readers interested in the South Island high country, New Zealand’s natural environment, and the history of science. More>>



  • Wellington
  • Christchurch
  • Auckland