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Come join the global party...

July 2005

Come join the global party...

SMIRNOFF Experience(tm) brings the biggest global party to New Zealand

SMIRNOFF Experience(tm) is already a global phenomenon offering party goers the chance to 'shake their booties' to best DJs this planet has got to offer, and from October 2005 New Zealanders are going to get the chance to come along for the ride!

SMIRNOFF Experience(tm) has announced today that in October one of the world's best known DJs (if not THE world's best known DJ!) will be playing in Auckland and Christchurch as the first of a series of SMIRNOFF Experience(tm) parties planned for New Zealand over the next year.

SMIRNOFF Experience(tm) has been pioneering the electronic music scene around the globe for the past five years, hosting amazing events in cities across the world. Making the most of big name DJs and live performers, SMIRNOFF® has been working hard to create credible parties that have become loved by clubbers all over the world.

In 2005, the ever-expanding SMIRNOFF Experience(tm) destinations are creating live music events in over 20 countries worldwide partying with the best in Australia, South Africa, China, India, Bulgaria, Croatia, France, Germany, Great Britain, Greece, Latvia, Netherlands, Poland, Macedonia, Romania, Serbia, Turkey, Canada, Jamaica, Mexico, USA, Venezuela and now New Zealand. So far, this year SMIRNOFF Experience(tm) has had 140 events with a total of 403 000 people attending the events.

SMIRNOFF Experience(tm) calls itself an 'experience' because it's not just about the music, but about the whole experience, from the venues to the décor and gorgeous people, SMIRNOFF Experience(tm) tries to deliver on a total sensory festival for the party goer.

SMIRNOFF Experience(tm) continues to move ahead of clubbers' expectations by seeking out the best new electronic dance music scenes springing up across the globe, as endorsed by some of the world's leading artists:

Erick Morillo said; "I've now done at least one SMIRNOFF Experience gig every year since 2002, and I have to say they're always a guaranteed success. Those guys get everything right, from the top all the way down. Look forward to many more in the years to come..."

Carl Cox added; "It's been great; it means a lot to people when you take the sound to them. All of the gigs have been of a really good standard, as good as any superclub."
DJ Leo from Venezuela commented; "...The difference between SMIRNOFF Experience(tm) and other events was that it considered the music culture in our country, bringing talented and famous DJs to play in our scene. There were splendid visuals, sound, and magical locations for the venues. All these elements really impressed the crowd and they danced all the night, at every venue... The people just danced, danced and danced....."

Mark Emerson, a local DJ playing at the first event said "Smirnoff Experience is a really well known name now on the dance scene and so I am excited by the opportunity to get involved with the first event in New Zealand, as well as having the opportunity to play alongside the world's best know DJs. Roll on Labour Weekend!"

So, get ready to party with the global phenomenon - SMIRNOFF Experience(tm)!

More news to follow...

SMIRNOFF EXPERIENCE(tm) events span all continents: Australasia: Australia; New Zealand Africa: South Africa; Asia: India, China; Europe: Bulgaria, Croatia, Denmark, France, Germany, Greece, Latvia, Netherlands, Poland, Macedonia, Romania, Serbia, Turkey, United Kingdom; North & Central America: Canada, Jamaica, Mexico, USA, Venezuela.

Expect to see SMIRNOFF Experience(tm) in some of the most famous and unusual venues around the world - from beaches and castles to islands and the best club and live music venues - always complete with pioneering and progressive state-of-the-art production and world renowned talent.

Make it a night to remember not one to forget. Enjoy responsibly.

SMIRNOFF® is the world's leading premium vodka brand, with distribution in 130 countries and a number of innovative products, including SMIRNOFF ICE®, the world's leading ready-to-drink alcohol beverage, launched in 1999, SMIRNOFF BLACK ICE(tm). For more information about the SMIRNOFF® brand, visit our website, www.smirnoff.com .

ENDS

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