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Clairol Nice ‘N Easy Haircolour Signs Teri Hatcher


Clairol Nice ‘N Easy Haircolour Signs Teri Hatcher

Clairol today announced that actress Teri Hatcher has signed a multi-year contract with Clairol to be the Nice ‘n Easy haircolour spokesperson.

As an Emmy-nominated actress, and one of today’s hottest stars, Teri is a natural fit for Clairol Nice ‘n Easy. Teri recently reinvented herself and her career with her role on Desperate Housewives. Teri brings her genuine personality and natural beauty to a brand which allows women to transform themselves with gorgeous, natural-looking haircolour. Ms. Hatcher personifies the brand and its modern spirit – she is truly the Clairol Nice‘n Easy woman.

“I am thrilled to be working with Clairol Nice‘n Easy, supporting products developed for women like me, who are constantly on the go – working mothers, housewives and more – all of us looking for simple and easy beauty solutions,” says Teri Hatcher. “Clairol is a fantastic brand and our partnership is a great fit.”

“We are thrilled to have Teri Hatcher join the Clairol Nice ‘n Easy family as our spokesperson,” says Patrice Louvet, Vice President, P&G Beauty, Global Haircolourant. “This partnership is another bold step for the Clairol growth strategy, and Teri is an important part of the bright future of Clairol.”

Commencing early 2006 in New Zealand, Teri Hatcher will promote Clairol Nice’n Easy across various marketing vehicles, including television and print advertising, public relations, interactive and direct-to-consumer initiatives.

ends


About Procter & Gamble:

Two billion times a day, P&G brands touch the lives of people around the world. P&G’s beauty business had approximately $8 billion in global sales in fiscal year 2002/03, making it one of the world’s largest beauty companies. The beauty business sells more than 50 different brands in over 130 countries worldwide. Its beauty brands include Pantene®, Olay®, SK-II®, Max Factor®, CoverGirl®, Joy®, Hugo Boss®, Herbal Essences® and Clairol Nice ‘n Easy ®. The P&G community consists of nearly 98,000 employees working in almost 80 countries worldwide. Please visit www.pg.com.au for the latest news and in-depth information about P&G and its brands.


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