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Hyundai's new Pinnacle mentor programme

Immediate release
Monday 17 October 2005

Hyundai creates sports history
with new Pinnacle mentor programme

A completely new concept in NZ sports support and sponsorship is launched today by Hyundai.

Pinnacle is a nationwide organisation which will provide mentoring and other support for some of New Zealand’s most promising young sportspeople.

The first organisation of its kind in New Zealand, Pinnacle will work mostly in areas away from the field of competition, preparing the athlete for peak performance.

“Over the years New Zealanders have consistently found that top performance, especially at the highest international level, demands a range of skills outside the point of competition,” explains Olympian Barbara Kendall, a member of the Pinnacle Advisory Board.

“So Pinnacle has set itself the specific task of helping prepare young New Zealand sportspeople to reach their goal of becoming world champion.”

As well as providing financial support and a Hyundai vehicle, Pinnacle will mentor the athlete in key areas it calls the Twelve Pillars, building skills proven be crucial for Kiwis seeking success at world championship level.

Each athlete will be assisted for a period of 12 to 24 months, leading up to their world title attempt. It is anticipated four to six athletes will be in the Pinnacle programme at any one time.

Applications are open from now, for athletes from any recognised sport who have the specific aim of winning a world title or equivalent. Athletes can collect an application form from Hyundai dealers nationwide. The website has further details.

Creating the Pinnacle organisation is described as a logical step for Hyundai, by Philip Eustace, Managing Director of Hyundai Automotive NZ and a member of the Pinnacle Advisory Board.

“It is consistently a privilege for us to work with senior athletes including Barbara Kendall, Hamish Carter, Nathan Astle and Scarlett Hagen,” Mr Eustace comments.

“In Pinnacle we see the opportunity to make a further contribution to New Zealand sport by helping prepare the international champions of the immediate future.

“Ours is a sporting country and Hyundai plays a proud role in that with our backing for a range of organisations from the Millennium Institute to NZ Soccer, from NZ Surfing to individual clubs and groups around the country.

“And worldwide Hyundai is a big supporter of sport at the Olympics, World Football Cup and elsewhere.

“There are strong parallels between the development of Hyundai’s strong range of dynamic new vehicles, the fastest-growing mainstream vehicle brand in the country, and the preparation of New Zealand’s finest sportspeople performing on the world stage,”said Mr Eustace.

Hyundai Automotive NZ is wholly New Zealand owned by the Giltrap Group of companies. Colin Giltrap is well known as a sports enthusiast and has a very keen interest in promoting NZ sport and sports people.

frequently asked questions

Who can apply?

Any young NZ sportsperson preparing for a world title bid in the next
12 – 24 months.

What sports?

You can be involved in any recognised NZ sport which has a world title or equivalent.

How good do I need to be?

You must be capable of winning a world title or equivalent in the next year or two, and preparing your buildup now

Do you train me?

Not in your sport, that’s for your coaches etc. We train you in the essential activity outside of actual competition – activity which will be crucial to your success.

So what do I get?

Support. It’s not about getting, but showing. Pinnacle will mentor you to become a professionally-focused sportsperson. The material benefits, including funds and a vehicle, follow. Part of the programme shows you how to identify outside sponsors and land contracts, that’s one of the Twelve Pillars.

Don’t others do this work?

Various organisations offer support of different kinds. Pinnacle will work with athletes receiving other support, providing the mentoring in areas not covered to complete the picture. It’s like putting together a jigsaw. Pinnacle will also accept athletes not supported elsewhere.
What are the Twelve Pillars?

Tuition in professional, personal and organisational skills

Personal development: in sport and in life
Motivation & psychological approach to the sport overall
Mental preparation for the event
Competition analysis
Risk assessment
Family, friends, relationships
The price of fame

Professional career development: running your career
Career plan
Financial, legal, insurance
Media: Reactive - how to handle media
Proactive - running a media/communication programme
Sponsors, contracts and marketability
Public profile

Who’s behind it?

Sports professionals, backed by Hyundai and Fairfax media.

Where is Pinnacle based?

Nationwide. Pinnacle has Advisory Board members throughout NZ. Application forms are available from Hyundai dealers nationwide.

How do I apply?

Collect an application form from your nearest Hyundai dealer.

Advisory Board

Barbara Kendall
Athletes Commission member, International Olympic Committee
NZ Olympic Committee Representative

Trevor McKewen
General Manager, Sport, Fairfax NZ

Simon Peterson
Chief Executive, Sport Auckland
Chairman, Paralympics NZ

Philip Eustace
Managing Director, Hyundai Automotive NZ

Howard Spencer
General Manager Operations, Hyundai Automotive NZ


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