Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Animation new approach for Wellington Rugby

Animation new approach for Wellington Rugby

In light of the new Rebel Sport Super 14 and Air New Zealand Cup competitions, Wellington Rugby has taken the opportunity to refine the way in which its season passes are structured. To ring in the changes, the union has embarked on an interactive email and web campaign to highlight the benefits of being a Wellington Rugby Season Pass holder in 2006.

Wellington new media company, Get This One came up with the campaign to promote the benefits of a season pass in a fresh new way. The interactive email and web campaign will also be supplemented by radio in the coming weeks.

“This is the first time that we’ve really used new media to promote Wellington Rugby,” said Wellington Rugby Brands Manager, Anna Thomson.

“New media allows us to communicate directly with those people in Wellington and the Hurricanes regions who care about rugby, and we're looking forward to where these more interactive campaigns can potentially take us in the future.

“It's great that we can inject the same kind of fun and excitement into our marketing that we are renowned for at our home games.”

Once a user receives the email, they can click through to a rugby animation featuring Wellington against an Invitational XV made up of monsters and ghouls. After the animation, they can ‘Pass It On’ to their mates via email, which will enter them into the draw to win great prizes.

To see the animation, Pass It On, and go into the draw to win, visit

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>


Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>


Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>


Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news