Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


More Kiwis Pushing Play

Media Release 17 March 2006

More Kiwis Pushing Play

New figures released today by SPARC (Sport and Recreation New Zealand) reveal that physical activity levels in New Zealand increased during the past year in the wake of SPARC’s ongoing Push Play campaign designed to get New Zealanders up and active.

The data, from an ongoing study of New Zealanders’ physical activity levels run by AC Nielsen, shows the number of Kiwis who were physically active for six months or more increased from 51 per cent in December 2004 to 66 per cent in December 2005.

In its study, SPARC defines physically active as engaging in physical activities for 2.5 hours or more per week and engaging in those activities five or more times per week.

“These are heartening results, a definitive step in the right direction for a significant portion of the New Zealand population,” said SPARC’s General Manager of Participation, Deb Hurdle.

The data also reveals that SPARC’s target group - those who want to get active but lead busy lives and sometimes don’t know where to start or need support - steadily decreased from 43 per cent in December 2004 to 27 per cent in December 2005.

SPARC’s Obstacles to Action study in 2004 identified this target group, which includes at least 350,000 Kiwis, as those most likely to respond to the organisation’s campaigns urging people to get more active.

“We’re thrilled that our message is reaching the right people,” said Hurdle. “Throughout the year there was a consistent upward trend in the number of active New Zealanders.”

Hurdle cautioned, however, that with the end of daylight saving this weekend, signalling the onset of the winter months, it’s easy for physical activity to become a low priority.

“There are a number of ways to keep active during the colder months: Sign up for indoor sports programmes or throw on your winter woollies and take your children down to the local park,” suggested Hurdle. “Now is a good time to formulate a plan that will keep you active and healthy over winter.”

“Kiwis need to Push Play for 30 minutes a day on most days of the week to reap health benefits,” said Hurdle. “Winter is not an excuse to hang up the trainers.”

Despite the positive news from the recently compiled data, Hurdle noted that households with very young children continue to remain insufficiently active. Aucklanders were also more likely to be insufficiently active.

“We continue to emphasize that it’s important for parents to engage in physical activity with their children at an early age,” Hurdle added. “Parents will benefit, but studies also show that healthy development of a child’s brain and body is greatly affected by quality physical movement experiences.”

Data from the study also indicated that the proportion of people aged 50 years and older in the target group decreased significantly during the year, suggesting that those individuals also responded well to the Push Play campaign.

AC Nielsen conducted 3,410 telephone interviews of randomly selected New Zealanders during the 2005 calendar year in compiling the results of this study. Results were reported to SPARC on a quarterly basis.

Ideas and resources to help people get more active are available at


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis Review: From Free Press to Fancy Dress - Spielberg's The Post

Stephen Spielberg's The Post is an opportune newsroom drama in which a corrupt Republican president wages war against the "liberal media," as its plucky proprietor risks economic and legal ruin to bring the Pentagon Papers to public light. Its true protagonist is publisher Katharine Graham, a stringently diplomatic businesswoman, reluctantly compelled to take an overtly political stance in the interests of democracy and freedom of the press. More>>

Howard Davis Review: The Black Dog of Empire - Joe Wright's Darkest Hour'

On the eve of England's contorted efforts to negotiate its ignominious retreat from Europe and the chaotic spectacle of the Tory party ratifying its undignified departure from a union originally designed to prevent another World War, there has been a renewed appetite for movies about 1940. More>>

Howard Davis Review: Anger Begets Anger - Three Billboards Outside Ebbing, Missouri

For fans of what Ricky Gervais termed "number movies" (Seven Samurai, The Magnificent Seven, Ocean's 11, Se7en), Martin McDonagh's latest offering will be a welcome addition to the roster. The Irish playwright turned screenwriter and director has produced another quirky and darkly comic tragedy that evolves around the futility of anger and grief, retribution and revenge. More>>

Howard Davis: Sexting in George Dawe's Genevieve - Part I

Te Papa's permanent collection includes an enormous oil painting by the English artist George Dawe called Genevieve (from by a poem by S.T. Coleridge entitled 'Love') that was prominently featured in the 2013 exhibition Angels & Aristocrats. Compare the massive immensity of the bard's gorgeously gilded harp with the stubby metallic handle of the Dark Knight's falchion, both suggestively positioned at crotch-level. Dawe's enormous canvas invokes a whole history of blushing that pivots around a direct connection to sexual arousal. More>>


Ethnomusicology: Malian ‘Desert Blues’ Revolutionaries To Storm WOMAD

Malian band Tinariwen (playing WOMAD NZ in March 2018) are a true musical revolutionaries in every sense. Active since 1982, these nomadic Tuareg or ‘Kel Tamashek’ (speakers of Tamashek) electric guitar legends revolutionised a traditional style to give birth to a new genre often called ‘desert blues’. They also have a history rooted deeply in revolution and fighting for the rights of their nomadic Tamashek speaking culture and people. More>>

Gordon Campbell: Best New Music Of 2017

Any ‘best of list’ has to be an exercise in wishful thinking, given the splintering of everyone’s listening habits... But maybe… it could be time for the re-discovery of the lost art of listening to an entire album, all the way through. Just putting that idea out there. More>>



  • Wellington
  • Christchurch
  • Auckland