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Gay Ski Week NZ secures big tourism boost for NZ

Press Release from Gay Ski Week NZ
For Immediate Release
5 July 2006

GLOBAL SPONSORSHIP DEAL SEES MASSIVE PINK TOURISM BOOST FOR NEW ZEALAND.

The team at 42BELOW Gay Ski Week NZ have announced today a lucrative sponsorship deal with Australia and the UK’s largest gay lifestyle and online dating website Gaydar.com.au. The deal will see Gaydar.com.au step up to the role of presenting sponsor of the week long festival, due to take place in Queenstown on 2 – 9 September this year.

The sponsorship arrangement includes a significant advertising component which will see 42BELOW Gay Ski Week NZ reaching out across the globe on Gaydar.com.au and its partner websites Gaydar.co.uk, GaydarGirls, GaydarRadio, GaydarTravel and the Rainbow Network; all owned by parent company QSoft Consulting.

Mike Sanford, Event Director and Founder said “We are thrilled to announce this new partnership which will help us to realise our dream of making Gay Ski Week NZ a truly international event. The sponsorship will see the event itself, Queenstown and New Zealand beaming into the homes of literally millions of gay men and woman right around the world as a fantastic gay friendly holiday destination.

“Our focus is to continue to promote New Zealand as a culturally diverse and accepting place to visit for international guests and this sponsorship allows us to take that goal a step further” he added.

Gaydar presently has over 3 million registered and audited users worldwide which generate 300 million unique page impressions per month. GaydarRadio in addition has over 2.1 million listeners globally each week. Gaydar presently has sponsorship arrangements with other high profile events including Sydney Gay and Lesbian Mardi Gras and Europride London.

The 42BELOW Gay Ski Week NZ is expecting record numbers in 2006 and is estimated to inject in excess of NZ$1.5 million into the New Zealand and local Queenstown economies.

ENDS

For information on Gay Ski Week NZ or on Gaydar and its affiliates please visit www.gayskiwe eknz.com and www.qsoft.co.uk or contact:

42BELOW | Gay Ski Week NZ | 2 - 9 September 2006 | Queenstown | New Zealand

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