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Canterbury Rugby signs with AMI Insurance

Press Release
July 10 2006

Canterbury Rugby signs with AMI Insurance

Canterbury Rugby has joined forces with AMI Insurance, with the leading insurance company becoming its new principal sponsor.

Canterbury RFU Chief Executive Hamish Riach said he was delighted to announce the new partnership with a highly successful national brand with strong Canterbury links and a community ethos. AMI is headquartered in Christchurch and has fourteen branches in the Canterbury region.

“We’re both proud organisations based here in Christchurch who have a common synergy through our links with the local community.”

Riach termed the new relationship a “solid partnership.”

“AMI is a long-standing organisation with a strong heritage and an excellent record of performance.”

AMI’s principal sponsorship of Canterbury Rugby is for two years with the right of renewal.

AMI Chief Executive John Balmforth said that the new sponsorship would contribute to the ongoing success and development of both organisations and the Canterbury region.

“We are thrilled to have the opportunity to sponsor the Canterbury RFU. Canterbury Rugby epitomises a community spirit that AMI is delighted to be associated with,” says Mr Balmforth.

He added that sponsoring Canterbury Rugby allowed AMI to give something back to the local community. AMI already sponsors the Canterbury Rugby Referees’ Association, the Christchurch Symphony and other local arts and community organisations.

“AMI has always been passionate about supporting communities and ensuring our customers are cared for locally which is evident with our extensive branch network,” says Mr Balmforth.

The new sponsorship begins tomorrow with Canterbury’s Ranfurly Shield defence against Wairarapa Bush at Jade Stadium at 3.15pm.


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