Aaradhna's gift from heart launches collections

29 August 2006
News Release

Aaradhna's gift from the heart launches collections for Bank of New Zealand Get Organised Auckland

With the release of her new hit single “I love you too” and video featuring her family, New Zealand’s first lady of hip hop Aaradhna is leading support for Bank of New Zealand Get Organised Auckland to raise funds to stop domestic violence.

Aaradhna joins Judy Bailey, Trelise Cooper and other high profile New Zealanders including the Vodafone Warriors donating treasures to Bank of New Zealand Get Organised Auckland, the biggest garage sale the country has ever seen raising money for New Zealand’s leading domestic violence prevention agency, Preventing Violence in the Home.

Aaradhna’s gift is her song, “I love you too”. She is donating all the proceeds from the sale of the single to Preventing Violence in the Home to help the agency expand its child crisis teams and national help line.

Aaradhna has been a key supporter of Bank of New Zealand Get Organised Auckland from the outset. "I'm just so happy I can use my music to make a change for good," she said.

Jane Drumm, Executive Director of Preventing Violence in the Home is delighted with her support.

“We have been overwhelmed with the enthusiasm for Bank of New Zealand Get Organised Auckland and Aaradhna’s contribution is an amazing way to bring the Handle with Care message to life,” said Drumm.

Auckland starts to Get Organised this Saturday (2 September) with collection points set up around the city for Aucklanders to donate the things they no longer need. The same collection points will operate on Saturday 9 and 30.

Bank of New Zealand Get Organised Auckland spokesperson, Lynley Kirk-Smith said the logistics of the collection are huge with 17 sites around the region. “Lions and Rotoract volunteers are manning the collection points with eight transport companies* trucking all the goods to the Otahuhu warehouse."

Those wanting to drop off donations can check their nearest collection point on the Bank of New Zealand Get Organised Auckland website at www.getorganisedauckland.co.nz.

Fresh back from her home-town Wellington, where the video for her single was shot, Aaradhna said the song is all about love and the importance of family.

Echoed in the song's lyrics, Aaradhna said she wanted the chance to show her family just how special they are to her by having them star in the video.

"It was amazing….we had all the crew at my Grandmother’s house with my brothers and sisters, aunties and uncles. It was an awesome experience and I really wanted to express my feelings for them through the song and the video.

"My grandmother, Timu, not only stars in the video, she spent the day cooking for the crew and fussing over them. She looks absolutely beautiful on screen."

In the spirit of Bank of New Zealand Get Organised Auckland the production of the video ‘I love you too’ was completed entirely through the donation of equipment and expertise, lead by award winning Fish ‘n’ Clips Director, James Barr.

Aaradhna recently sang "I love you too" at the star-studded launch of Bank of New Zealand Get Organised Auckland and says she hopes it's a song that gives people hope and reminds them to take care of their families.

Considered one of the hottest female artists in Australasia, Aaradhna recently flew to Sydney to attend the Urban Music Awards where she was nominated for Best Female Artist.

Aaradhna (22) has been signed to urban label, Dawn Raid Entertainment since she moved up from Wellington two years ago.

The video and "I love you too" single launches nationwide on TV and radio today.

ENDS

* The following transport companies have kindly donated their services.

Pengelly’s Cartage, Plumbing World, Tapper Transport Ultimate Transport Solutions, Reliance Transport, Powell Transport, Carr & Haslam, World Moving & Storage.

See... Collection details (PDF)

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