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Jingle Bells ring for Koru Care

News release
Wednesday, 8 November

Jingle Bells ring for Koru Care

The jingle bells ringing from this year’s Farmers Santa Parade won’t all be coming from Rudolph, Dasher and Dancer and their fellow four-legged friends.

The organisers of the annual pageant are hoping much of the jingling will come from coin boxes of Koru Care collectors joining the parade.

Koru Care is the official charity for the 2006 procession and for more than 20 years the charity has been working to bring a little joy into the lives of children with terminal illness or permanent disabilities.

Koru Care shares donations made during the event with the Auckland Children’s Christmas Parade Trust which stages the parade.

The thousands of spectators who crowd Auckland’s city streets for Santa’s festive spectacle are being urged to bring a coin or three to help Koru Care take some of these less fortunate kids on a trip of a lifetime.

Farmers managing director and CEO Rod McDermott says the Koru Care team works for no financial reward.

“These wonderful people donate time and expertise to make dreams come true for children who are less fortunate.

“Christmas is all about giving and children. When I went to the Koru Care web site and saw the pictures of kids having the time of their lives in Disneyland and elsewhere I just knew Koru Care was the right charity for the 2006 Santa Parade,” Mr McDermott says.

“Please remember to bring your coins to town for the parade on November 26. Donations can also be made at special collection Christmas tree stands in Auckland Farmers stores from mid-November onwards.”

Koru Care chair Ann Bain says the charity is grateful to be involved.

"Being the charity at the Farmers Santa Parade will help us to raise enough money to take terminally ill and disabled children to Disneyland. That is our main goal.

“But the other great thing about the parade is it will build our profile in front of a huge audience and for a charity, profile is almost as good as donations,” Ms Bain says.


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