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The Polar Express: An IMAX 3D Experience

15 November, 2006

FOR IMMEDIATE RELEASE


The Polar Express: An IMAX 3D Experience Comes to
IMAX Queen St on 23 November, 2006!
Take the Journey in IMAX 3D through exclusive IMAX engagement


IMAX Theatre, Queen St, – All Aboard! The Polar Express: An IMAX 3D Experience will delight kids and adults this holiday season when it arrives at SKYCITY Cinemas Queen St on 23 November 2006. As the first full-length feature ever converted into IMAX® 3D, the film has grossed more than $60 million in IMAX box office, cementing its place as the highest-grossing IMAX DMR® (digitally re-mastered) film to date. In recognition of its enduring popularity, SKYCITY Cinemas welcomes The Polar Express for an exclusive IMAX-only engagement.

Audiences will become totally immersed in the IMAX 3D presentation, digitally re-mastered using proprietary IMAX 3D DMR™ technology … grasping at falling snowflakes, ducking as the train screeches into their lap and feeling the howl of the steam whistle via state-of-the-art digital surround sound.

“When I saw the tests for The Polar Express in IMAX 3D, I was excited that audiences would be able to experience the movie this way,” said director Robert Zemeckis. “The 3D adds incredible depth and allows the viewers to experience the visual splendor and amazing adventure of this classic story in a way which should create a really memorable experience, not only this holiday season but for years to come.”

IMAX 3D DMR is a process by which a conventional 2D, computer-generated film is converted into 3D and then digitally re-mastered into IMAX’s larger than life format using IMAX DMR technology. Once the IMAX DMR process is complete, The Polar Express: An IMAX 3D Experience film format will be 10 times larger than its original. For audiences wearing special IMAX 3D glasses, the film will appear to have depth beyond and in front of the screen. The sheer size, combined with the IMAX 3D projection technology, will provide SKYCITY Cinema moviegoers with an immersive, extraordinary, cinematic experience.

The Academy Award-winning team of Tom Hanks and director Robert Zemeckis (Forrest Gump, Cast Away) reunited for this inspiring holiday adventure based on the classic Caldecott Medal-winning children’s book by Chris Van Allsburg. When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe.


IMAX Theatre, Queen St is located at SKYCITY Metro, Queen St, Auckland city. For information on tickets and session times, please call the SKYCITY Cinemas info line 09 302 0002 or visit the website at www.skycitycinemas.co.nz

www.polarexpressmovie.com / AOL Keyword: Polar Express/The Polar Express


About IMAX Corporation
Founded in 1967, IMAX Corporation is the newest distribution platform for Hollywood content and one of the world's leading entertainment technology companies. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR® technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience®. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of June 30, 2005, there were 259 IMAX theatres operating in more than 36 countries.

IMAX®, IMAX® 3D, IMAX DMR® and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.


ENDS

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