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Popular Triathlon has added dimension

Media Release 18th December 2006

Popular Triathlon has added dimension

The fourteenth Fresh Choice Southern Lakes Women's Triathlon on the 3rd March 2006 has newly expanded: in response to popular demand, a complete Duathlon has been added to the event.

The focus of this long established event hasn't changed and it is still
described as a 'relaxed fun event with the emphasis on participation.'

The Southern Lakes Women's Triathlon attracted over 400 women in the last
couple of years from as far as Invercargill and Christchurch to compete as
individuals or in teams. Event manager Pascale Lorre says the race is a
great way to encourage women to get fit for an event specifically designed
for them.

"We are delighted to be able to stage an event that so many women enjoy. We
would like to encourage women of all ages, shapes, sizes and levels of
fitness to join us. The distances and disciplines are achievable by women of
all abilities. ."

"The women committing to competing a triathlon have found that it means
committing to a positive change in life style with choices around what you
eat, and how to spend their spare time."

The new duathlon matches the triathlon in that the distances are all
achievable. A 1.5km run is followed by the same 15km used by the
triathletes, and then back on foot again for the final 5km run to the finish

The triathlon includes a 300 metre swim or kayak equivalent (approx 2km) in
Lake Hayes, a 15km ride along Lake Hayes, Arrowtown and Speargrass Flat
roads and a 5km run or walk.

Both the duathlon & triathlon will be held on Saturday 3rd March at the Lake
Hayes Pavilion and each of the two events can be entered as an individual or
in a team.

Queenstown's supermarket Fresh Choice manager Howard Nossiter is glad to be
able to support the local women.

"This is the fourth year for Fresh Choice as the title sponsor for the
triathlon and we are pleased to once again be involved. The event continues
to grow and the duathlon should open up the opportunity for more women to be
involved. It is great for women to be able to compete in a safe and friendly
environment, and to enjoy the beauty Queenstown has to offer. This is our way of saying thank you to them for their custom."

The event has 10 associate sponsors running under the banner of ' Women in
Business supporting Women in Sport.' The sponsorship approaches are always
well received in the market place as the business women in the Wakatipu
community well recognise the benefits of the regular exercise that the involvement in the competition bring. Each of the sponsors are offered a
chance to put a team in the event and not only does this involve them more
directly but most use it a motivational opportunity for the staff in their business.

The business women involved in the program this year are Josie Waters - The Cow Restaurant (now also in Wanaka), Louisa Patterson - Over The Top The Helicopter Company (who has just been recognised as one the 'entrepreneurial women' in the country). Andy Rapley representing Pulse Fitness who provide
the training programs. Also Tracey McLaren from Real Journeys consistently
manages the largest staff turnout for the event in up to 5 different teams
representing the different divisions of Real Journeys.

Sharon Holland - Cutting Edge Hair Design, Lydia MCCarthy - Elysium and Jan
Atkinson - Thomas Hotel on the Waterfront, on Hereford and in the Catlins
have been involved with the event for more than 8 years. Alpine Sports -
represented by Heidi Hoffman has long provided the first place finishes with
their prize pack.

These women are joined by two new sponsors for the 2007 event. Kirsty Sinclair from Browns Sothebys and Jan Warwick representing Style & Grace were both enthusiastic about the opportunity to support the concept which
presents women of varying fitness levels with a chance to experience the
thrill of participating in an athletic event.

The Southern Lakes Women's Duathlon & Triathlon has a dedicated website, www.southerntraverse/womenstri site and this includes background stories,
press releases and training programs. These training programmes are
specially designed to help athletes get started into their first triathlon.

Entries opened this week with the release of the entry forms, and remain
open until the day of the event. Categories for both event include
individual, team, business house and veteran. Entry forms are available from
Fresh Choice, sports shops or by contacting Southern Traverse event
management company


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