Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Top award for H2O Xtream


Media release
For immediate release 30 November 2007


Top award for H2O Xtream

Last night (Thursday 29 November 2007), Upper Hutt City Council’s H2O Xtream won the New Zealand Recreation Association (NZRA)’s Outstanding Pool Award 2007. The award was presented at NZRA’s national conference, held in Rotorua.

Focused marketing, upgraded facilities, customer-friendly staff and a massive dose of fun and commitment, gave H2O Xtream the edge over other entries.

The pool’s vision – to be totally focused on achieving excellence through innovation, dedication and positivity - is working and the numbers prove it. During the 2006/07 year, 250,781 swimmers passed through the doors – 21,800 more than the year before.

Many customers come from outside the community – with 55% of visitors during the April school holidays coming from outside Upper Hutt.

The pool targets the 10 – 14 year old youth market (traditionally a difficult group with which to connect), but internet marketing and television advertising have paid off, at peak times 58% of attendees are in the targeted age group.

The pool’s connection with this market, has been acknowledged and management are often asked to share their strategies – including the development and use of Teen Boards, which are used to keep in touch with the changing needs and trends of the teen market.

NZRA CEO Brendon Ward says the judges were impressed with the way the pool fulfilled its council mandate and used effective regional marketing.

“During the past five years, overall pool usage has increased by 25%,” says Mr Ward. “That proves the pool is using a winning formula – and we wanted to recognise the team at H2O for delivering such excellent results.”

Alison Law, H2O Xtream manager, says she was so excited to win the award, but couldn’t have done it without the hard work and support of her team.

The NZRA national conference ‘Kowhiti Spring into Action 2007’ was held in Rotorua this week (Wed 28 – Fri 30 November 2007). More than 200 senior council managers, councilors, consultants and contractors attended.

The conference included field trips to two of Rotorua’s top visitor attractions – the Redwood forest and the new Energy Events Centre – as well as presentations from local and overseas recreation experts.

At the awards dinner on Thursday night (29 November 2007), groups and individuals who have demonstrated excellence in recreation programming, projects and facilities were recognised.

Ends

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
At Bats: Locke - The World Theatrical Premiere

On the eve of the biggest challenge of his career, Ivan Locke receives a phone call that sets in motion a series of events that will unravel his family, job and soul... More>>

Other Elections: Kea Crowned Bird Of The Year

These large, green mountain parrots are known for their curiosity and intelligence. Once numbering in the hundreds of thousands, they are now classified as Nationally Endangered with just 3,000 - 7,000 birds remaining. More>>

ALSO:

Howard Davis Review: Conflict & Resistance - Ria Hall's Rules of Engagement

From the aftermath of war through colonisation to her own personal convictions, Hall's new CD addresses current issues and social problems on multiple levels, confirming her position as a polemical and preeminent voice on the indigenous NZ music scene. More>>

Howard Davis Review: Another Time, Another Place - David Friesen Trio Live

"It has been said of David Friesen that he does for the art of bass playing what Pythagoras did for the triangle" - Patrick Hinley, Jazz Times. At Wellington's newest jazz venue, the cozy and intimate Pyramid Cub, the trio clicked together from the opening bars, presenting many of the tunes from their marvelous new recording. More>>

Howard Davis Review: The Father - Descending Into The Depths of Dementia

Florian Zeller's dazzling drama The Father explores the effects of a deeply unsettling illness that affects 62,000 Kiwis, a number expected to grow to 102,000 by 2030. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION