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'Virtual' Doll For The V&A Museum Of Childhood

New Induction Into The V&A Museum Of Childhood!



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New Induction Into The V&A Museum Of Childhood!

-Imagine Babies becomes the first 'virtual' doll included in the prestigious collection-

United Kingdom - 5th December 2007, with only 19 shopping days until Christmas, toys will never be far from the minds of the young! Dolls have always been high up on that Christmas list, as they are adopted, cared for, loved and nurtured by those they are bestowed upon. Now the next generation of doll has arrived in the form of Imagine(tm) Babies from Ubisoft on the Nintendo DS(tm) and it will be the first 'virtual' doll to be inducted in the V&A Museum of Childhood's extraordinary and varied doll collection, going on display from Friday 7th December 2007.

The Museum's collection currently includes over 8,000 dolls made from a wide range of materials such as wood, cloth, ceramic, wax and plastic, Imagine Babies will be the first electronic, virtual doll to be housed in the collection. It will be displayed as the most recent development in playing at looking after babies in the Childhood Galleries.

Catherine Howell, Collections Officer at the V&A Museum of Childhood commented: "We are very pleased to welcome Imagine Babies into the collection at the Museum of Childhood. We are always looking to expand our range of artefacts to provide visitors, both young and old, with a wide range of toys to experience. Imagine Babies on the Nintendo DS provides an interesting crossover between two areas of our collection - babies and computer games."

Imagine Babies forms part of Ubisoft's innovative range of Imagine titles that have been created to match the interests and ambitions of young people across the country. Featuring Imagine Pet Vet, Imagine Fashion Designer and Imagine Happy Cooking, all these fun titles aim to capture the imagination, creativeness, and social side of those who play them.

Admission to the V&A Museum of Childhood is free and it's open daily between 10am and 5.45pm.

-ENDS-


Notes to Editors:

Imagine Happy Cooking (Age 3+) - Out now £19.99
Imagine Fashion Designer (Age 3+) - Out now £19.99
Imagine Pet Vet (Age 3+) - Out now £19.99
Imagine Babies (Age 3+) - Out now £19.99

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 23 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit www.ubisoftgroup.com.

© 2007 Ubisoft Entertainment. All Rights Reserved. Imagine, Ubisoft, Ubi.Com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

© 2007 Lexis Numérique. All Rights Reserved. Published and distributed by Ubisoft Entertainment under exclusive licence from Lexis Numérique. Imagina Ser, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

© 2007 MTO Inc. All Rights Reserved. Published and distributed by Ubisoft Entertainment under license from MTO. Imagine, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment.

© 2007 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Developed by Virtual Toys & Lexis Numerique.

NINTENDO DS IS A TRADEMARK OF NINTENDO.

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Title: New Induction Into The V&A Museum Of Childhood!
Re: Ubisoft
Date: 05/12/2007

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