Launch of Fabsearch
To: Scoop: FOR IMMEDIATE RELEASE--New Zealand is an important market for us (please see our entries) and we hope that you decide to alert your readership to our unique approach for travel news.
We're pleased to announce the launch of Fabsearch http://www.fabsearch.com , a new type of internet company with a simple value proposition. No more clipping travel articles from fashion glossies. Heaven for the fashion conscious. We've spent months going back two years reading old issues of Vogue, Tatler, British Harper's Bazaar, the Daily Candy, the FT, Vanity Fair, W, Wallpaper, Town and Country, Elle and Elle Decor. The result is a beautiful mosaic of content of where to stay and where to eat around the world. Any internet user can peruse our offerings for free and can "clip" interesting offerings that can be stored in a "my clippings" file. If we miss something or the user wants to write his own post, he can do so in his "my clippings" file.
We speak with a tight voice and assume that our targeted readers know about Chateau Marmont and the Four Seasons. We might list their details but we typically don't talk about them. We might also describe a hotel in Paris as "good digs in the 7th." No mention of Hollywood stars. We write as if we were your assistant and you said, "cut the crap, just give me what I need to know."
Besides the angle for the fashion conscious, our site is relevant for the following.
bored business travelers looking for something other than
the basic luxury hotel and steakhouse.
2. exotic honeymoon tips.
3. for business people, show your clients that you're in the know.
4. searching by source/article name will enable you to get great ideas about vacations, undiscovered places. For the Vogue article, the "Secret Mediterranean," you can see the places listed under the "article name".