Auckland's Mukuna Gig Guide Offers Free Accounts

Auckland's Mukuna Gig Guide Offers Free Accounts

Distributes Gig Listings on Behalf of Venues, Promoters, Artists

The Mukuna Auckland Gig Guide (www.mukuna.co.nz) announced today that accounts are now free of charge. Promoters and venue owners can enter events and see them listed in real time in multiple places, including...
1. The venue/promoter's website
2. The venue/promoter's MySpace page
3. Mukuna.co.nz (which had 16,000 visits in February 2008)
4. Mukuna's gig guide by return text service

Past events are automatically archived, so all sites are kept up-to-date.

These gig listings are then automatically submitted to print publications, such as...
1. The weekly Time Out guide in the The New Zealand Herald
2. The free weekly street publication Culture Vulture
3. Citymix Magazine
(Inclusion is not guaranteed in external publications.)

ABOUT MUKUNA'S GIG GUIDE BY RETURN TEXT
All gig listings are also available via return text by sending a keyword to 5477 (which spells LISP). Users can text a music genre, neighbourhood, day of the week, venue name, or any combination of the four, to 5477 to receive a text message with a list of relevant gig listings. For example, if a user texts JAZZ to 5477, he or she will receive a numbered list of this week's jazz gigs. If the list is long, the user can reply with the word MORE to see more gigs in that list. If the user wants more information on a specific gig (price, start time, venue address) he or she can reply with that gig's number. Covers central Auckland.

Other examples...
Text HOUSE SAT to 5477 to receive a list of house gigs happening on Saturday.
Text KRD to 5477 to receive a list of gigs happening on KRD this week.
Text DNB to 5477 to receive a list of drum and bass gigs happening this week.
Text KHUJA to find out what's on at the Khuja Lounge.
Text FRI to receive a list of gigs happening on Friday.

This SMS gigs-by-text feature allows users to get the information they want, when they want it. It's a pull rather than a push system, which means users will never receive unsolicited messages. It is not necessary to register. Mukuna does not store or sell user information. Texts cost twenty cents.

Mukuna is a gig guide built on the idea that information wants to be free to move around. If faced with a prisoner's dilemma, Mukuna would choose to cooperate, rather than defect.

ENDS

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