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Media Release for immediate use 17 March 2008

MUM’S THE WORD IN DU-NUDE-IN

A new Mum is the toast of Du-nude-in and has won the inaugural ‘Look MORE Good Naked’ Competition.

Eight and a half months pregnant at the time she submitted her photo, Bex Bates said “Like a lot of women, I have always had body issues and I wanted to do this for all the Mums out there that struggle with a slightly distorted body image”.

Well little did she know that the top five contestants would become six when little Colby Summer was born half way through the promotion.

Thanks to her courage, Bex has won for herself $10 000 worth of prizes from Arthur Barnett, but more importantly Bex and her beautiful post baby body will be naked on their very own billboard in front of 19 000 traffic units each Dunedin day.

“I can’t believe out of 70 initial entries that I have won!” Bex says.

But win she did and its all thanks to the people of Dunedin who embraced the opportunity to celebrate all that is real. Dunedin had to vote for the one body that they wanted to see up on that billboard and true to form – they have kept it real.

“This whole promotion has been about accepting your body the way it is and saying that you are okay”, says Nicky Hunt, Breakfast Show Co-host on MORE FM. “We never wanted models or people that were perfect, just people that have courage and that is what Bex (and the other contestants) have shown in spades.’

Grant Millman the Programme Director of MORE FM is still blown away by the response of both the contestants that entered and the response from Dunedin itself.

“We have quite literally had thousands of people voting for these brave souls who were willing to bare at all. The fact that so many were willing to expose themselves in the first place is beyond my comprehension!”

The Look MORE Good Naked billboard will be up at the Andersons Bay junction in Du-nude-in for the next two months and will be taken down just in time for Winter when Bex Bates may just need a jacket.

ENDS