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Girls' Day Out sign Multi-Year Sponsorship

Girls’ Day Out and Suzuki New Zealand Sign Multi-Year Sponsorship Agreement
17 MARCH 2008

New Zealand’s most well known female marketing event, Girls’ Day Out today announced a multi-year presenting partner sponsorship with Suzuki New Zealand.

Under the multi-year agreement, Suzuki will enjoy Presenting Rights at the Event for a minimum of three years, with a further three year right of renewal.

Chief Executive for Girls’ Day Out, Bob Gill describes the announcement as a great brand-fit for both the event and Suzuki New Zealand.

“Girls’ Day Out has grown to become the most successful female marketing event in New Zealand and Suzuki is one of motoring’s most successful brands. This is a perfect match on all counts. Over the past seven years we’ve had over 200,000 women come through our doors and in our eighth year, we are delighted to be partnering with such a well known and admired brand. We feel extremely privileged to form a commercial alliance with Suzuki as a Presenting Partner”, said Bob Gill.

Tom Peck General Manager of Marketing for Suzuki describes it as a logical brand partnership.

“This is the fourth year running that Suzuki New Zealand has supported Girls’ Day Out and this agreement simply strengthens our commitment to the event. From a brand perspective, partnering with an event that brings up to 30,000 women through its gates is sensible and strategically sound. Our sponsorship of Girls’ Day Out enables us to reach a substantial female audience by leveraging the resources and marketing expertise of two successful brands. We are delighted to formalise our relationship with New Zealand’s most successful female marketing event” says Tom Peck.

The Girls’ Day Out event kicks off at the ASB Showgrounds on Friday 28th March with some of New Zealand’s best loved brands and businesses. All ticket-holders gain entry to the door-prize which is a Suzuki UZ125 scooter.

Throughout the three day event, women can choose from a wide variety of activities and shows. From celebrity chef demos in the Autel Premium Kitchen including Peter Chaplin; Madonna’s ex-chef, Julie Biuso and Geoff Scott; a modelling competition in association with Smokefree, August Models & Talent, ZM, The Cut Above Academy and Crème Magazine; through to the popular fashion runway shows held on the Kellogg’s Special K Advantage Fashion and Entertainment Stage. With distinct shopping and experiential zones throughout the Show, women can enjoy the Beauty, Fashion, Lifestyle, Living, and Food Zones. The EasyMix Pamper Lounge in association with The Cut Above Academy will be providing pamper treatments, with a complimentary glass of Lindauer for guests 18 and over!
The Johnson’s Baby Mother’s Room is the place for mothers to come and relax with babies and toddlers – so there is something for everyone at Girls’ Day Out 2008.

The famous Girls’ Day Out Show Bag containing giveaways plus the GDO Chequebook with thousands of dollars worth of event-only offers, retail coupons, prize draws, competitions and sampling vouchers is all on offer again at the event.

Girls’ Day Out – Driven by Suzuki.

When: Friday 28th to Sunday 30th March, 2008
Where: ASB Showgrounds, Greenlane, Auckland, New Zealand
Tickets: $16.00
9 Years and under: No Charge


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