Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Carrier Pigeons Deliver WW1 Aviation Museum Promo

Pride In Print media release (March 2008)

Carrier Pigeons Deliver WW1 Aviation Museum Promo

Ingenuity within the New Zealand advertising and print industries has been showcased by the recent flying of a Wellington billboard across Cook Strait -- via carrier pigeon!

Pieces of the Dixon Street billboard, established to promote the recent one-year anniversary of the Omaka Aviation Heritage Centre, were individually delivered by 289 pigeons released from Blenheim.

In a further reflection of the authentic WWI experience provided by the Peter Jackson-conceived museum, the components were progressively incorporated into the billboard by a worker dressed and utilising technology appropriate to the day.

Developing the billboard, which has been entered in the Pride In Print Awards, AXIS Australian Award and at the Cannes International Advertising Festival, was a considerable logistics exercise, says Clemenger BBDO production director Scott McMillan.

“The base skin went up for a couple of weeks and served as a teaser,” he says.

“The size and number of pieces used in the top skin, which was printed and installed by Mesh Digital, was determined through trial and error in conjunction with Pigeon Racing New Zealand (PRNZ).

“The perfected pieces were ultimately rolled, taped and attached to 289 pigeons and transported over to Blenheim in PRNZ trucks to be released at Omaka (all of the 268 birds made the trip to Wellington, but three of the parcels were lost in transit).

“A Mesh installer dressed as a WWI soldier then applied the pieces over one week -- every day he would spend about one hour in the hot Wellington sun dressed in thick itchy wool while lunch-goers watched the whole thing unfold.”

Mr McMillan says Mesh played a key role in trialing a number of different stocks to find one light enough and appropriate for the end result.

“It's not always just about the printed image -- it's the whole package. Over the years I have thrown a lot of really difficult and messy projects at them.

“Never once have they seen the challenge as too hard or just ink on paper. Inevitably things get messy as you get into these types of projects and things don't always run as planned. Mesh are really flexible and handle those little bumps in the road with a smile.”

Mr McMillan says his agency was “absolutely delighted” with the end result, which has gained recognition all around the world.

Mesh used an Inca Spyder digital UV flatbed machine -- understood to be the only one in the country -- to print the job on 57gsm Tyvek Synthetic paper. The Tyvek was printed and numbered on the reverse side, before being prepared for the pigeons.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

IHC Tribute: Colin Meads

"While Colin is best known for rugby, to us he is one of a small number of distinguished IHC New Zealand Life Members recognised for their significant support for people with intellectual disabilities," says IHC Chief Executive Ralph Jones. More>>


Howard Davis Review: Tilting at Turbines - The Trip to Spain

Steve Coogan and Rob Brydon have now both broken the Big Fifty barrier, which seems to have brought a whole new level of angst to their midlife adventures ... More>>

Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>


NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>


Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

Kid Lit: Lost Mansfield Story Discovered At Wellington Library

Previously undiscovered letters and a story written by a young Katherine Mansfield were recently unearthed in Wellington City Library’s archives by a local author researching a book about the famous writer. More>>



  • Wellington
  • Christchurch
  • Auckland