Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Young Women Driving Ferrari Success In China

Young Women Driving Ferrari Success In China

Speaking at the 2008 Beijing International Motor Show, Ferrari's CEO has revealed that Ferrari's success in China is being driven by young women and ten per cent of customers are already purchasing their second Ferrari.

"Last year, we grew 48 per cent in China with respect to 2006," said Amedeo Felisa, Ferrari's CEO. "That percentage was also reflected throughout the Asia-Pacific region. In China, alone, we sold 180 cars and thus far have around 500 clients in China."

"More interesting still," added Felisa, "is the profile of these clients: more than 65 per cent are under the age of 40 and 25 per cent are women. Another significant fact is that although Ferrari has only been present in China for a little over three years now, 10 per cent of our clients already own more than one Ferrari".

"The secret of Ferrari's success," stressed Felisa, "lies in the characteristics of the entire range. Chinese clients appreciate the performance and drivability of our cars and also all that is linked to the Ferrari service and its philosophy of staying close to its clients. It is for this reason that we will be opening the first Ferrari Owners' Club in China in the near future in response to client demand."

Ferrari is exhibiting its entire range at the Beijing Motor Show and also showcasing the new One-to-One Personalisation Programme which is currently available solely for the flagship Ferrari 612 Scaglietti.

A compact version of the One-to-One atelier has been set up at the Ferrari stand to give both the media and visitors an idea of the service that Ferrari clients will find available to them at Maranello where, with the help of a Ferrari consultant, they can personalise every single detail of their 612 Scaglietti.


See also: motoring scoop

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

IHC Tribute: Colin Meads

"While Colin is best known for rugby, to us he is one of a small number of distinguished IHC New Zealand Life Members recognised for their significant support for people with intellectual disabilities," says IHC Chief Executive Ralph Jones. More>>


Howard Davis Review: Tilting at Turbines - The Trip to Spain

Steve Coogan and Rob Brydon have now both broken the Big Fifty barrier, which seems to have brought a whole new level of angst to their midlife adventures ... More>>

Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>


NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>


Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

Kid Lit: Lost Mansfield Story Discovered At Wellington Library

Previously undiscovered letters and a story written by a young Katherine Mansfield were recently unearthed in Wellington City Library’s archives by a local author researching a book about the famous writer. More>>



  • Wellington
  • Christchurch
  • Auckland