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101 Must Do Weekends

101 Must Do Weekends

Not sure what to do this weekend or the next or the next…why not break your routine, go for a picnic with the family, build sand castles at the beach, fly a kite at the park or climb a hill and take photos of the view around you…101 Must-Do Weekends is the AA’s campaign to get more kiwis out and about in the weekends, but to get you off your bum now, there are 8 Must-Do Weekend experiences you could win right now.

It’s easy to win; all you need to do is register for the competition here

So what could you win?

1. Northland: Must-Do Indulgence Weekend
3. Bay of Plenty: Must-Do Eco/Wilderness Weekend
5. Taupo: Must-Do Adventure Weekend
7. Hawke’s Bay: Must-Do Cuisine Weekend
9. Taranaki: Must-Do Sport Weekend
11. Marlborough: Must-Do Family Fun Weekend
13. Christchurch & Canterbury: Must-Do Rejuvenate Weekend
15. Dunedin: Must-Do Culture Weekend
Full prize details can be found here entries close May 9th, 2008.

The AA’s 101 Must-Do Weekends website has a number of weekend ideas for all regions of New Zealand. If you want a weekend in Taranaki, Auckland, Dunedin, Coromandel or Christchurch you will find inspiring ideas and great travel deals to get your there. You can book your accommodation and plan your trip with

So get online today and plan your next kiwi holiday or weekend away.

101 Must-Do Weekends is a $4million is an interactive television, radio, print and online publicity campaign to remind New Zealanders to make the most of their weekends. It is the second AA domestic tourism campaign and builds on the outstanding success of last year’s popular 101Must-Do’s for Kiwis campaign.

“New Zealand has so many special places to visit, things to do and events to experience. Too often we do nothing on the weekends – when we should be making the most of them. Let’s get off our bums and use the weekends to rediscover our country,” says Peter Blackwell, General Manager of AA Tourism.

“The AA is incredibly proud that it has helped to reverse a six year decline and rebuild New Zealand’s domestic tourism. Last year’s campaign was a fantastic success, reminding all of us of the 101 best experiences on offer in New Zealand. We hope the 101 Must-Do Weekends campaign will contribute to even greater growth and another fantastic twelve months for domestic tourism.”


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