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Mulled wine aims to hit hot spots on cold nights

media release 28 may 2008

Mulled wine aims to hit hot spots on cold winters nights


Hitting a hot spot on a cold winters evening will be made a little easier this winter with a series of mulled wine promotions in Christchurch, Wanaka and Queenstown next month.

Making the appealing smell of hot mulled wine a more regular and familiar occurrence in South Island bars is the focus of leading fruit wine makers Redwood Cellars as it launches a campaign aimed at having its Alpine Warmer Mulled Wine a more frequent kiwi winter drink.

The word "mulled" simply means heated and spiced. Mulled wine is a traditional favourite in cooler locations, and is a popular winter après sports favourite.

Key bars in Queenstown, Wanaka and Christchurch will run Alpine Warmer mulled wine promotions where purchasing three mulled wine drinks will enter participants in the draw to win NZSki passes at Coronet Peak, Mt Hutt and The Remarkable ski areas.

“We want to encapsulate the essence of winter and sharing your day with friends over a warm glass of Alpine Warmer,” Redwood Cellars Marketing Executive Shelley Cockayne said.

“Alpine Warmer is proudly made in New Zealand in the style of the European drink Glühwein and is a delicious blend of boysenberry and apple wine with a crafted combination of sensory spices that warms you from the inside to awaken your senses.”

“We have worked hard to make it the best mulled wine product available in New Zealand’ she said.

A radio station competition in Queenstown will also invite members of the public to submit a ‘Hot Cocktail’ recipe using Alpine Warmer with the winner receiving a NZSKI Queenstown Season Pass for Coronet peak and The Remarkables ski areas.



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