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Throng Compiles Survey of TV Celebrity Coverage

Throng recently surveyed four free-to-air local news bulletins in depth over a four week period: ONE News, 3 News, PRIME News - First at 5:30 and TVNZ News at 8.

On average, how much celebrity/entertainment news were in each bulletin?

3 News: 4.7%, PRIME News: 3.2%, TVNZ 7: 2.9%, ONE News: 2.8%

What was the most common type of celebrity/entertainment news item?

For each bulletin except PRIME, movie news was the most common type of story with coverage of premieres (Sex and the City, Prince Caspian), movie updates (James Bond, The Hobbit), trailers (Batman) and film festivals. PRIME's most popular story was following Amy Winehouse.

Which celebrities were given the most air time?

3 News:

Westlife (7% of their celebrity/entertainment coverage during the survey period)
Amy Winehouse
Gabriella Cilmi
Miley Cyrus
Jenna Bush


Amy Winehouse (28% of their celebrity/entertainment coverage during the survey period)
Tom Cruise
Ted Kennedy
Angelina Jolie

ONE News:

Royals (13% of their celebrity/entertainment coverage during the survey period)
Gordan Ramsay
Jenna Bush
Miley Cyrus


Gordan Ramsay (6% of their celebrity/entertainment coverage during the survey period)
Amy Winehouse
Jenna Bush
Miley Cyrus

Data collected from 21/4/2008 - 18/5/2008.


© Scoop Media

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