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Throng Compiles Survey of TV Celebrity Coverage
Throng recently surveyed four free-to-air local news bulletins in depth over a four week period: ONE News, 3 News, PRIME News - First at 5:30 and TVNZ News at 8.
On average, how much celebrity/entertainment news were in each bulletin?
3 News: 4.7%, PRIME News: 3.2%, TVNZ 7: 2.9%, ONE News: 2.8%
What was the most common type of celebrity/entertainment news item?
For each bulletin except PRIME, movie news was the most common type of story with coverage of premieres (Sex and the City, Prince Caspian), movie updates (James Bond, The Hobbit), trailers (Batman) and film festivals. PRIME's most popular story was following Amy Winehouse.
Which celebrities were given the most air time?
3 News:
Westlife (7% of their
celebrity/entertainment coverage during the survey
period)
Amy Winehouse
Gabriella Cilmi
Miley
Cyrus
Jenna Bush
PRIME News:
Amy Winehouse (28% of
their celebrity/entertainment coverage during the survey
period)
Royals
Tom Cruise
Ted Kennedy
Angelina
Jolie
ONE News:
Royals (13% of their
celebrity/entertainment coverage during the survey
period)
Gordan Ramsay
Jenna Bush
Wing
Miley
Cyrus
TVNZ 7:
Gordan Ramsay (6% of their
celebrity/entertainment coverage during the survey
period)
Amy Winehouse
Jenna Bush
Miley
Cyrus
Royals
Data collected from 21/4/2008 - 18/5/2008.
ENDS
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