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Blissfully innocent - Ruby Spring Summer 08

7 August 2008, For immediate release

Blissfully innocent - Ruby Spring Summer 08

Take a holiday away from reality with the latest spring summer collection from Ruby. Inspired by youthful innocence, this season the Ruby girl will treat her clothes as if they were dress ups, taking her back to the fun and enthusiasm of her 90’s childhood.

The pastel pink, lemon yellow and chambray denim colour palate will add a delicious injection of bubblegum colour for the summer months and the youthful theme continues with ‘barely there’mini dresses and ra-ra skirts.

The collection features elements of California cool with easy to wear garments mixed back with light chiffons and retro pieces –culottes anyone?

Key pieces for the season include the softest denim jacket, shrunken just so that it almost feels as is you have had it since childhood. The vintage flower print mini dress and the oversized “I believe” cropped jumper firmly establish the Ruby girl as innocence personified.


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