The ultimate site for women - Flossie.com
The ultimate site for women - Flossie.com - goes live
Movac-backed female centric masthead network of sites set to become the homepage of choice for New Zealand women.
NEW ZEALAND, Thursday, September 04, 2008: Just six months since inception, but with the culmination of nine years experience from online success story nzgirl.co.nz, the Flossie.com network of female centric websites launches today packed with high quality content for women aged 18-55.
On Flossie.com today, browsers can enter to win a $5000 one week online shopping spree and access nearly 600 articles, across 61 sections, covering everything from career & money, parenting, sex & dating, fashion, beauty, entertainment, health & wellbeing, living, automotive and travel. With ten regular updates and feeds from the Flossie editorial team and 17 partner sites every day, consumers can expect a constant stream of fresh insight, inspiration and innovation.
Says editor-in-chief, Tee Twyford: "Our over-arching goal has always been about showcasing the 'best of the best' content in one central, easy to find place. We wanted to provide the ultimate online experience for women so no matter what you wanted to find, it'd be on us.
"Over the last six months we have been handpicking the best sites for women online, preparing our own Flossie mix of content and bringing it all together so that from today the women of New Zealand have a new home online."
Flossie.com features an impressive lineup of contributors within its own editorial offering and those featured on the 17 network sites.
Handpicked by Twyford, the Flossie.com list includes media doyenne Wendyl Nissen, private investigator and author, Julia Hartley Moore, award winning landscape designer and gardening personality Xanthe White, Good Morning fitness expert, Julz Darroch, life coach Yvonne Hilsz, fashion expert Anya Merryfield, ex New Idea fashion editor, Katie Morris and ex Lucire editor-in-chief, Nicola Brockie.
In addition, the Flossie.com network features the work of Dame Susan Devoy, journalist Noelle McCarthy, blogger Pebbles Hooper, shoe designer Kathryn Wilson, journalist Natasha Utting, stylist Karen Inderbitzen Waller, Super Gran Diane Levy, parenting expert Mark Leishman, fashion designer Lucie Boshier, entrepreneur Fiona Powell, foodie Trudi Nelson, sex therapist Robyn Salisbury and high profile event photographer Norrie Montgomery.
Jenene Freer, CEO Flossie Media Group, comments: "As we launch today we have some of the best investors in New Zealand supporting us, a strong experienced team and the best female centric websites in the country on board. And our challenge going forward is simple," she says.
"It will be to swiftly demonstrate that Flossie.com has the ability to reach and engage with women from Bluff to Kaitaia and offer them the best content, where and when they need it most, in ways that traditional media channels can only dream of."
Nielsen's latest ad-spend data for July 07 to June 08 showed that year-on-year overall online spend is up a phenomenal 63% (while overall marketing spend is down 4% and magazine spend has dropped 8%). With marketers, advertisers and media buyers increasingly embracing the online medium to reach women, the timing for a mass-market, high-quality content offering couldn't be better.
At launch, the Flossie.com network includes Everybody.co.nz, Freshinthekitchen.co.nz, Kiwifamilies.co.nz, Nzgirl.co.nz, Thealist.co.nz, Thebigstep.co.nz, Thewire.co.nz, Thread.co.nz, and Wonderwalkers.co.nz.