Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


The ultimate site for women -

The ultimate site for women - - goes live

Movac-backed female centric masthead network of sites set to become the homepage of choice for New Zealand women.

NEW ZEALAND, Thursday, September 04, 2008: Just six months since inception, but with the culmination of nine years experience from online success story, the network of female centric websites launches today packed with high quality content for women aged 18-55.

On today, browsers can enter to win a $5000 one week online shopping spree and access nearly 600 articles, across 61 sections, covering everything from career & money, parenting, sex & dating, fashion, beauty, entertainment, health & wellbeing, living, automotive and travel. With ten regular updates and feeds from the Flossie editorial team and 17 partner sites every day, consumers can expect a constant stream of fresh insight, inspiration and innovation.

Says editor-in-chief, Tee Twyford: "Our over-arching goal has always been about showcasing the 'best of the best' content in one central, easy to find place. We wanted to provide the ultimate online experience for women so no matter what you wanted to find, it'd be on us.

"Over the last six months we have been handpicking the best sites for women online, preparing our own Flossie mix of content and bringing it all together so that from today the women of New Zealand have a new home online." features an impressive lineup of contributors within its own editorial offering and those featured on the 17 network sites.

Handpicked by Twyford, the list includes media doyenne Wendyl Nissen, private investigator and author, Julia Hartley Moore, award winning landscape designer and gardening personality Xanthe White, Good Morning fitness expert, Julz Darroch, life coach Yvonne Hilsz, fashion expert Anya Merryfield, ex New Idea fashion editor, Katie Morris and ex Lucire editor-in-chief, Nicola Brockie.

In addition, the network features the work of Dame Susan Devoy, journalist Noelle McCarthy, blogger Pebbles Hooper, shoe designer Kathryn Wilson, journalist Natasha Utting, stylist Karen Inderbitzen Waller, Super Gran Diane Levy, parenting expert Mark Leishman, fashion designer Lucie Boshier, entrepreneur Fiona Powell, foodie Trudi Nelson, sex therapist Robyn Salisbury and high profile event photographer Norrie Montgomery.

Jenene Freer, CEO Flossie Media Group, comments: "As we launch today we have some of the best investors in New Zealand supporting us, a strong experienced team and the best female centric websites in the country on board. And our challenge going forward is simple," she says.

"It will be to swiftly demonstrate that has the ability to reach and engage with women from Bluff to Kaitaia and offer them the best content, where and when they need it most, in ways that traditional media channels can only dream of."

Nielsen's latest ad-spend data for July 07 to June 08 showed that year-on-year overall online spend is up a phenomenal 63% (while overall marketing spend is down 4% and magazine spend has dropped 8%). With marketers, advertisers and media buyers increasingly embracing the online medium to reach women, the timing for a mass-market, high-quality content offering couldn't be better.

At launch, the network includes,,,,,,,, and


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>


NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>


Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

Kid Lit: Lost Mansfield Story Discovered At Wellington Library

Previously undiscovered letters and a story written by a young Katherine Mansfield were recently unearthed in Wellington City Library’s archives by a local author researching a book about the famous writer. More>>



  • Wellington
  • Christchurch
  • Auckland