Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

4.7 Billion Tune In To Beijing 2008

THE FINAL TALLY -- 4.7 BILLION TUNES IN TO BEIJING 2008 –
MORE THAN TWO IN THREE PEOPLE WORLDWIDE: NIELSEN

September 8th, 2008: The 2008 Beijing Olympics set many world records, with the latest being the Most Watched Games ever. According to latest intelligence from The Nielsen Company[1], the Beijing Olympic Games attracted the cumulative eyeballs of 4.7 billion viewers over the 17 days from August 8 to August 24, ‘out-viewing’ the 3.9 billion who followed the Athens 2004 Games by 21 percent, and the 3.6 billion who tuned in to the Sydney Games in 2000[2] by 31 percent, or 1.1 billion additional viewers.

The 4.7 billion viewers who accessed television coverage of the Beijing Olympics officially translates into approximately 70 percent of the world’s population, or more than two in every three people globally.

As the host nation, China led the world’s viewers with an audience reach of 94 percent along with South Korea, although by number of individual viewers, China – the world’s most populated nation – far exceeded that of any other country. Mexico followed closely with a 93 percent audience reach.

With 3.9 million kiwi viewers accessing televised coverage of the 2008 Olympics, New Zealand had an 83 percent audience reach.[i]


About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information, media information, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com

[1] Estimates are based on data sourced across 37 markets from The Nielsen Company, AGB Nielsen Media Research, BBM Nielsen Media Research, Finnpanel, IBOPE, TAM India and OzTAM.

[2] Viewing figures for Athens 2004 and Sydney 2000 Games were obtained from http://en.beijing2008.cn/16/87/article211928716.shtml


[i] Information provided by AGB Nielsen Media Research.


ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>

ALSO:

NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>

ALSO:

Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

Kid Lit: Lost Mansfield Story Discovered At Wellington Library

Previously undiscovered letters and a story written by a young Katherine Mansfield were recently unearthed in Wellington City Library’s archives by a local author researching a book about the famous writer. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland