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Montana Wow® Awards Launch Sets Record

25th September 2008

Montana Wow® Awards Launch Sets Record For New Zealand's Largest Toast

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A record was set for New Zealand's largest ever toast to celebrate the 20th Anniversary of the Montana World of WearableArt(tm) Awards (WOW®) which opens today.

430 of Kiwis gathered in Civic Square in Wellington to raise a glass of Montana Reserve Brut Cuvée to the Montana WOW® Awards Show, a world-class event on New Zealand's creative calendar.

Montana WOW® Awards Artistic Director Suzie Moncrieff says she was delighted the occasion was marked with such fanfare

"What a great way to celebrate 20 extraordinary shows, with something never before attempted in New Zealand. This innovative spirit is the essence of the Montana WOW® Awards Show, as every year the show breaks new ground."

Montana Sponsorship Manager Glen Candy agrees this anniversary is momentous.

"It seems only fitting that there is a record breaking moment to launch the 20th show, we thought this would be a great way to show our support for this achievement by bestowing the honour of a great national toast."

The annual non-stop spectacular Montana WOW® Awards Show begins Thursday 25 September 2008 at the TSB Bank Arena in Wellington.


Notes to Editors

About The Big Montana Toast

· Pictures and video footage of the toast are now available by contacting Spark Activate (details below)

· The Great Montana Toast was open to the public; the first 500 people to assemble received a sample of Montana Reserve Brut Cuvée and a voucher to redeem a bottle of Montana Reserve Brut Cuvée to take home.

· Only participants aged 18 plus were entitled to take part in The Montana Big Toast.

About The Montana World of WearableArt(tm) Awards (WOW®) Show

The Montana WOW® Awards Show is a world-class theatrical extravaganza, where 35 finalists are selected from approximately 300 entries every year and people from all walks of life, from all around the world, are inspired to enter.

New Zealand's Montana World of WearableArt(tm) Awards Show is more than an art exhibition; it's more than a fashion show and more than an awards show. It's an extravaganza that twists conventional perceptions of both art and fashion and weaves them into a magical performance. There is nothing quite like it around the world and New Zealand is proud to have this incomparable event on local soil.

For naming rights sponsor Montana, the World of Wearable Arts is a creative match made in heaven. Around the world, more people discover New Zealand wine though Montana than any other wine, and a great many discover New Zealand's creative spirit through the world famous Montana World of Wearable Art(tm) Awards Show.

This year the Montana has released the Montana WOW® Supreme Winner Series, a limited edition range of stylish, user friendly wine cooler bags. The collection is available in leading supermarkets across the country from September.

Featuring four highly regarded and inspiring Supreme Award winning designs from previous Montana World of WearableArt(tm) Awards, the highly collectable series has been designed specifically to carry the multi-award winning wines; Montana Reserve Sauvignon Blanc, Montana Reserve Chardonnay, Montana Reserve Merlot and Montana Reserve Brut Cuvée.


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