Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Model mothers found

October 1, 2008

Model mothers found

Click for big version

Leonie Nicolaou-Purdie's entry shot


Auckland’s Leonie Nicolaou-Purdie is a model mother even before her twin babies arrive.

After a six week search across New Zealand and Australia the 31-year old from Orakei has been chosen as the most beautiful mum-to-be in the 2008 EGG Model Search.

The EGG Model Search is an annual competition run by leading maternity wear brand EGG and seeks to find the most stunning pregnant women in Australasia. The Australian winner is 23-year old Sarah Muirhead from Thorneside east of Brisbane.

More than 500 entries were received from women on both sides of the Tasman keen to take home a $1,000 EGG wardrobe. The winners also get an expenses-paid trip to Auckland for a photo-session for the company’s winter 2009 catalogue and an album of the resulting pictures.

Leonie Nicolaou-Purdie is expecting twin boys in early February next year and she says she had to pinch herself when she found out she was the New Zealand winner.

“I didn’t know my husband entered me in the EGG model search. I was a bit taken aback when he called me to confess and tell me I’d made it in to the final group. The first thing I said was ‘what photos have you sent?’

“However, after I found out all about the search and that the prize included a $1,000 EGG wardrobe I got pretty excited. I can’t wait for the shoot. It’s a big honour when you consider how many women entered.”

Models show off the EGG range – soon Leonie will be one of them


It’s the third year Auckland-based EGG has run a model search throughout New Zealand and Australia. The company features one expectant mother from each country in its annual winter catalogue wearing EGG’s designs.

“We believe in practising what we preach,” says EGG co-owner Charlotte Devereux who judged the entrants together with her mother and business partner Colyn Devereux-Kay.

“Mothers-to-be can relate so well to the concept of using one of their own to model the garments. And for the models, it’s a great way to start the baby album and stock up the wardrobe.”

Women who would be between six and eight-and-a-half months pregnant on 1 October this year were eligible to enter the quest.

About EGG

Based in Auckland, EGG is a New Zealand business founded by Colyn and Charlotte Devereux. The EGG philosophy is to provide expectant women with stylish and comfortable maternity wear that takes them all the way through their pregnancy – and even beyond. In 2004, EGG was rated seventh in the Deloittes Fast 50 which lists the fastest growing companies in New Zealand.

In 2007 EGG was accepted into New Zealand Trade and Enterprise’s prestigious Beachheads programme for high growth New Zealand companies.
The company exports to Australia, Singapore, The Philippines and the United States.

­EGG franchise stores and stockists located:

New Zealand

Newmarket, Auckland
Botany Downs, Auckland
Fox Outlet Store, North Shore, Auckland
Hawke’s Bay
Palmerston North



© Scoop Media

Culture Headlines | Health Headlines | Education Headlines

IHC Tribute: Colin Meads

"While Colin is best known for rugby, to us he is one of a small number of distinguished IHC New Zealand Life Members recognised for their significant support for people with intellectual disabilities," says IHC Chief Executive Ralph Jones. More>>


Howard Davis Review: Tilting at Turbines - The Trip to Spain

Steve Coogan and Rob Brydon have now both broken the Big Fifty barrier, which seems to have brought a whole new level of angst to their midlife adventures ... More>>

Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>


NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>


Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

Kid Lit: Lost Mansfield Story Discovered At Wellington Library

Previously undiscovered letters and a story written by a young Katherine Mansfield were recently unearthed in Wellington City Library’s archives by a local author researching a book about the famous writer. More>>



  • Wellington
  • Christchurch
  • Auckland