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The Canon ‘Big Pink Pic’

14th October 2008

The Canon ‘Big Pink Pic’

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Thousands of kiwis turned pink on Saturday 11th October 2008 for Breast Cancer Awareness Month and many of those highlighted their support by forming the outline of the pink Breast Cancer Ribbon at Auckland Domain.

Canon New Zealand captured the “Big Pink Pic” with A List photographer Norrie Montgomery hoisted over 50 feet into the air to take the great shot.

Canon continued to capture the memory on the ground with a photo booth where participants were able to have a photograph taken on an IXUS 80 IS and printed instantly on the SELPHY printer for a gold coin, donated directly to The New Zealand Breast Cancer Foundation (NZBCF)

With close to 1000 people in pink turning out for the Canon ‘Big Pink Pic’ this could potentially be the biggest pink ribbon in New Zealand.

About Canon

Canon New Zealand is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon has ranked among the top-three US patent recipients for the past 15 years, and had global revenues of around $US39 billion in 2007. Canon New Zealand also operates Canon Finance New Zealand, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit

Released on behalf of Canon New Zealand by Donovan Boyd Communications.


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