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One in Five New Zealanders Listen to Radio NZ

One in Five New Zealanders Listen to Radio New Zealand

Audience Survey Results


Nielsen Media research figures to be published in the 2008 Radio New Zealand Annual Report next month show almost one in five New Zealanders over the age of fifteen tune in to Radio New Zealand networks during an average week.

Total weekly live audience for Radio New Zealand National is 501,000 people and for Radio New Zealand Concert the figure is 201,000.

In addition about 4 million programmes or programme segments were replayed via the Radio New Zealand website during the same period.

Commercial radio industry survey data to be released this week excludes Radio New Zealand audiences from published information because Radio New Zealand networks are non-commercial and their listeners are not considered part of the market available to potential advertisers.

To view the latest Audience Research data available for Radio New Zealand networks visit: http://www.radionz.co.nz/about/audience_research

ENDS

Editors Note:

Radio New Zealand ceased to be part of the Research International commercial radio survey in 1999 because the survey did not meet all its requirements as a national broadcaster. Since then Radio New Zealand has commissioned its own audience research.Nielsen Media won the tender in 2007.

Radio New Zealand has a statutory requirement to report quantitative and qualitative results against designated Charter obligations. Information relating to cumulative audience figures is made available to the public through the Radio New Zealand website, in the Radio New Zealand Annual Report and to Parliamentary Select Committees.

Information on Radio New Zealand audience research, the survey process and methodology, is available from the Radio New Zealand website. Included on this site are answers to frequently asked questions about Radio New Zealand research and that of commercial radio networks.

To view the latest Audience Research data available for Radio New Zealand networks visit: http://www.radionz.co.nz/about/audience_research

Radio New Zealand National and Radio New Zealand Concert are funded through New Zealand On Air

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