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It’s in the Stars this Christmas at Max

15 December 2008
For Immediate Release

It’s in the Stars this Christmas at Max

This month sees the launch of a new Max Foundation initiative – the Max Star Tee.

Designed by Jodine Bell from renowned design agency Switch, each stylish t-shirt represents a different sign of the Zodiac.

Summer signs Sagittarius, Capricorn, Aquarius and Pisces are the first to hit the racks and are now available nationwide in all Max stores. The remaining eight signs will appear in store as the constellations change.

This perfect Christmas gift for the archers, goats, water-carriers and fish in your life, Max Star tees retail for $49, $10 of which will go to the Max Foundation for New Zealand Women.

In the spirit of believing every woman should have the opportunity to be the best they can be, Max created the Max Foundation to support individuals or groups whose actions enhance the wellbeing and advancement of Kiwi women. Money for grants is raised via the sale of special merchandise. Previous fundraisers have included wildly coloured tote bags from the recycled images on Max’s standout billboard campaigns.

For more information on the Max Foundation, visit Designer Jodine Bell also features on the Max Foundation website, under ‘Women We Love’.


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