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The New Rules of Engagement at

Media release                                                                                           November 16, 2008



The New Rules of Engagement at

What style ring will suit your loved one? How many months of wages are you supposedly meant to spend? Yes, learning the rules of engagement can take a little help!

Purchasing an engagement ring is one of the biggest decisions a man will ever make. Everyone knows there are ‘four C’s’ when it comes to picking a diamond, but not every man knows where to start the search.

Searching for that perfect rock and learning the finer details of diamond selection can take a bit of time, but now there’s an easier way to pick out the ring of your girlfriend’s dream – without leaving home.

Shop online at your own speed and in your own time with - a new jewellery retailer who can help you design and select a quality diamond ring through a comprehensive new website –  

At the website you can browse through a catalogue of gorgeous designer rings by Vogue magazine featured jewellery designer Alice Herald, so you’re guaranteed to select a sparkler for that special someone!

The website features an interactive design-your-own ring wizard which takes you step-by-step through decisions such as: ring style (solitaire, multi-stone, 3-stone); ring design (a whole template of different designs); size of diamond, quality of diamond and shape of diamond (such as round, pear or princess). 

This innovative service includes 3-D illustrations of the ring as you make each decision, so it’s like consulting with a personal jewellery designer right from your computer.

You can also ensure that the ring you choose is perfect for your partner’s personal style by getting approval from her family and friends! The website features a family-and-friends section where you can save your favourite rings and ask friends to help you choose the perfect ring for your loved one – so the big decision doesn’t just fall on you!

Once you’ve got the style sorted you can get the size right too because offers a free service whereby you receive a ring-sizer in the mail so everything fits perfectly when it comes time to slide the ring onto your fiancé’s finger.

The benefit of purchasing a ring from is that the range of diamonds and rings on offer is much more extensive than the average retail shop – so you can find something exquisite and on budget!

Every diamond available from is over 0.3 carats and is sent to an independent gem laboratory to have their quality verified – so you can rest assured that your gorgeous gem is of the finest quality.

Buying online has always been a smart way to shop because virtual retailers don’t have the large overheads of rent, rates, and staff. is open 24 hours a day, seven days a week, so you can shop in your own time without getting caught out by your partner! You can even return a ring in the first 14 days if when you receive it you aren’t entirely satisfied for a full refund.


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