Limited Edition T-Shirts Help Support Plunket And NZ Families

New Zealanders will be treated to a new range of playful streetwear t-shirts through a collaboration between charitable fashion label thehinitiative (The H
Initiative) and its newest charity partner, the Royal New Zealand Plunket Society. The collection will be launched Monday 30 March 2009 and showcases designs based on Plunket related themes from New Zealand design talent Olivier Perkins, Mari Pettersson, Laura Cibilich and Benjamin Thomson, and a portion of all sales will go to Plunket to help provide over 90% of young New Zealand families/whanau with with the support and care they need to raise health young families in safe, loving environments.

“Plunket supports young families and whanau in New Zealand with all aspects of parenting – we also help to connect families together in communities so
that they can provide each other with support,” says Sophi Nauman, Acting General Manager, Strategic Funding Marketing Communications of the Royal New Zealand Plunket Society Ltd. “We want all children in New Zealand to get the best start in life and we hope that these t-shirts will get people thinking about how they can make a positive difference for children and families.”

Celebrity parents such as Shortland Street stars Kiel McNaughton (Scotty), Te Kohe Tuhaka (Kingi), Beth Allen (Brooke Freeman), whose great, great uncle Dr Frederic Truby King was the founder of Plunket, Outrageous Fortune actor Shane Cortese, TV3 newsreader Carolyn Robinson, TV presenter Helena McAlpine and TV and radio personality James Coleman and their families have been kind enough to be faces of the project. “I had a Plunket nurse look me over in Marton when I was little, and now my wife and I have benefited from the organisation’s years of experience with our two kids,” says Coleman of his involvement. “Because the health and wellbeing our nation’s kids is so important, we feel Plunket is worthy of all the support we can give them.”

The childrens range will be available from Baby Divine (Dunedin), Milk (Christchurch), Kirkcaldie & Stains TBC in Jan (Wellington), Cutie (Hamilton), Sugar Free (Herne Bay, Auckland) and online from thehinitiative website. The full adults t-shirt range will be available exclusively online from thehinitiative’s website. For stockist details or to shop online, visit www.thehinitiative.com .

ENDS