Click to enlarge Children at previous Nature Coast events.

Nature Coast Enterprise, the regional tourism organisation for the Kapiti Coast and Horowhenua is today reminding locals of a couple of initiatives that are sure to make this summer on the Nature Coast long and hot.

Catch Kapiti, the Kapiti Coast districts summer events programme, is once again set to tell us about all the great things to do on the coast this summer.

Nature Coast Enterprise regional tourism manager Chris Barber said: “Catch Kapiti is a great way to promote local events and it’s free. We will be distributing more than 25,000 copies of the programme this year but the programme is only as good and the events it promotes, so we need to know about all the wonderful events that are planned for this summer”.

The Catch Kapiti Summer Events programme includes events on the Kapiti Coast that occur during the period between Christmas and the end of daylight savings. The programme is set to be delivered to all households in the Kapiti Coast District on 17th December.

Another initiative that has proven successful in bringing visitors to the region is the Nature Coast Project. Last year more than 60 businesses participated in a joint venture with Nature Coast Enterprise to encourage more visitors from Wellington.

“The results speak for themselves” Chris Barber said. “In the context of a recession, our region performed very well last summer and that was as a result of the Nature Coast Project. We worked together and the results came. Events in the region were well attended, retailers and cafes noted a marked increase in the number of Wellingtonians choosing to holiday on the Nature Coast and the number of guest nights in the region was well above the national average.

This year the focus of the project is once again to bring more Wellingtonians to the Kapiti Coast and Horowhenua, but this year we want to extend our traditional summer season into the March and April period” he said. “We think the campaign planned for this year will do just that”.

The launch of this years Nature Coast Project will be on Wednesday November 4th at 5pm at the Nature Coast Enterprise office.

Ends