Kapiti Ice Cream Opens Pop-Up Exhibitions

Media release
10 February 2010

Kapiti Ice Cream Opens Pop-Up Exhibitions In Auckland For A Week

New Zealand’s iconic Kapiti Ice Cream today announced the opening of three pop-up exhibitions in Auckland showcasing New Zealand design. The unique pop-up shop fronts, inspired by Kapiti’s new designer range of ice creams, opened on Tuesday at:

238 Broadway, Newmarket, Auckland
7 Mt Eden Road, Mt Eden, Auckland
Michelle Yvette Deluxe Boutique, 30 Customs Street, Britomart, Downtown Auckland.

The Kapiti exhibitions are influenced by their delicious new range of ice creams inspired by emerging fashion designer Michelle Yvette - who was named breakthrough designer at the 2008 Air New Zealand Fashion Week. In partnership with George FM, Kapiti will be handing out samples of Kapiti Ice Cream to consumers in the different locations, between 12.30pm and 1.30pm daily.

The pop-up style store front is one of the newest trends to emerge in retail and Kapiti Ice Cream will be one of the first Kiwi brands to use this clever marketing tool in New Zealand. Kapiti ice cream marketing manager Angelina Ashcroft says:

“We are very excited to be one of the first pop-up exhibitions in Auckland. This style of store front allows us to break tradition and bring Kapiti by Design to life in an experiential way for consumers.”

The exhibition windows, dressed by New Zealand television personality and Interior Stylist LeeAnn Yare, incorporate a range of Kiwi designer ensembles by Michelle Yvette and Juliette Hogan.

Kapiti’s proud association with New Zealand design is further demonstrated in their television commercial, which exclusively features New Zealand designers.

Auckland locals, who visit the Kapiti Ice Cream pop-up exhibitions during sampling time, can try the delicious new trio of single serve Kapiti Ice Cream - a chocolate dipped vanilla crème stick, a chocolate dipped boysenberry stick and a decadent chocolate cup.

Kapiti is an iconic New Zealand brand and its ice cream, both traditional and innovative flavours, are regularly heralded at the New Zealand Ice Cream Awards.

“Kapiti ice cream contains the freshest and finest ingredients. The boysenberries that make our sauce are from the heart of Nelson, the Gingernut contains our favourite crushed biscuits and the Fig and Honey is infused with manuka honey from Cambridge,” says Angelina.

The popular take-home one litre tubs of Kapiti ice cream that have received the designer treatment include: Vanilla Bean, Triple Chocolate, Double Cream and Cookies, Fig and Honey, Gingernut and White Chocolate and Raspberry.

Kapiti individual ice cream sticks and cups are available at petrol stations and dairies. Mini six-packs of the single serve products, and popular one litre tubs are available in leading supermarkets.
-ends-