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NZ Fashion Week Designer And Partner Announcement

New Zealand Fashion Week 2010 Designer And Partner Announcement

The biggest list of designers in New Zealand Fashion Week’s (NZFW) history, have confirmed to show during the tenth year of New Zealand’s biggest fashion industry event.

NZFW Managing Director Pieter Stewart announced a preliminary list of confirmed designers and sponsorship partners, including a US designer, to sponsors and media at the Westin Auckland Lighter Quay, official hotel of NZFW.

“2010 is all about celebration for the New Zealand fashion industry” said Stewart, “a lot has changed in the past ten years and NZFW has seen a lot of designers come and go in that time, but announcing a full schedule of designer shows, the most we have ever had, is something to celebrate as we look toward the next ten years. “

Three designers who have shown consistently since year one, Zambezi, Nom D and Trelise Cooper, return again in 2010. They will be joined by more designers than ever before across the week.

New shows this year include an exciting showcase of seven wedding designers by NZ Weddings and a ten year retrospective, featuring an exciting mix of collections and film from the past decade - a great way to celebrate 10 years and launch into Fashion Weekend. Starfish will also stage the very first Eco show at NZFW this year.

Following the success of the A*Muse show in 2009, Stewart also announced US designer Nicole Miller will be a guest international designer in 2010.

2010’s New Generation Show will be sponsored by Price Waterhouse Coopers (PWC), which joins the list of NZFW partners for the first time. This sponsorship offers a group of exciting new designers a chance to put on their own show during the week, as well as putting them through a business boot camp.

Returning to the schedule in 2010 is AgResearch, which will provide a select group of designers the chance to showcase its amazing fabrics on the catwalk. Miromoda is also back for its second year, nurturing the development of the Māori fashion industry’s future designers, by offering them the chance to show on the catwalk at NZFW.

Stewart announced a list of new sponsor partners joining the NZFW team, including IBM as naming sponsor of the Designer Selection Shows and VISA.

Another new partner, JR Duty Free will take the Designer Selection Shows on tour in the week following Fashion Week – holding them at Auckland, Wellington and Christchurch airports. This sponsorship offers designers the opportunity to reach their retailers outside the Auckland area and the public that don’t get the chance to attend shows at NZFW, an opportunity to see what it is all about.

Air New Zealand continues its support for NZFW at elite level after six years as naming rights sponsor, as does Westpac which will host top clients at its unique “Red Collection” show and NZFW’s official champagne Moet and Chandon, providing a glamorous touch with the Moet Lounge. Audi also returns in 2010, providing their prestigious vehicles to transport international and VIP guests to key Fashion Week locations.

Stewart thanked the Radio Network, the New Zealand Herald which continues to support the event as naming partner of the Designer Garage Sale and long-time strategic partner, Auckland City Council which helps develop the onsite fashion venue at Auckland’s Marine Viaduct Harbour.

Following the designer announcement, Pieter Stewart was joined by NZFW Sponsorship Manager Myken Stewart, to unveil the new creative artwork for NZFW 2010. This image is the result of an innovative marketing campaign, the NZFW New Talent competition, which has engaged fresh new fashion industry talent from around New Zealand and given the five lucky winners a foot up into the competitive fashion industry.

This imagery will now become the hero shot for what is going to be a full on NZFW 2010.


This year's event will take place from Tuesday 21st September - Friday 24th September

Fashion Weekend will run the evening of Friday 24th September and all day Saturday 25th September

For continued coverage follow us on twitter and Facebook

From Tuesday 21st September right through to Saturday 25th September, the Viaduct Harbour Marine Village will be abuzz with thousands of people including media, buyers, models, designers, international guests and fashion lovers from far and wide.

The best of New Zealand’s fashion design will once again be on show at NZFW 2010, with this year’s schedule featuring a wide range of both established and emerging brands

Fashion lovers will once again have the chance to get up close and personal with their favourite labels through Fashion WEEKEND and the Designer Selection Shows.



The following is list to date of designers and labels that are scheduled to show at New Zealand Fashion Week 2010 (21st – 25th September). Please note that additions and changes may be made to this list prior to the release of the provisional show schedule in late August.

New Zealand Fashion Designers 2010

Adrian Hailwood / Adrian Hailwood / AUCKLAND

Alexandra Owen / Alexandra Owen / WELLINGTON

Andrea Moore/ Andrea Moore/ AUCKLAND

Annah Stretton / Annah Stretton / MORRINSVILLE

Blak / Theresa Hodge / AUCKLAND

Celina Rita / Celina Rita / AUCKLAND

Claire Barker / Claire Barker / AUCKLAND

Cybele/ Cybele Wiren / AUCKLAND

Ellery / Kym Ellery / AUSTRALIA

Emma Ford / Emma Ford / AUCKLAND

Fernando Frisoni / Fernando Frisoni / AUSTRALIA

Huffer / Dan Buckley & Steve Dunstan / AUCKLAND

Jimmy D / James Dobson / AUCKLAND

Juliette Hogan / Juliette Hogan / AUCKLAND

Kagi/ Kat Gee / AUCKLAND

Karen Walker / Karen Walker / AUCKLAND

Kathryn Leah Payne / Kathryn Leah Payne / CHRISTCHURCH

Kathryn Wilson / Kathryn Wilson / AUCKLAND

Liz Mitchell / Liz Mitchell / AUCKLAND

Maaike/ Emile Pullar / Abby Van Schreven / AUCKLAND

Matchi Motchi / Ming Wei Li/ AUCKLAND

Megan Park / Megan Park / AUSTRALIA

Mena/ Agnes Loheni / AUCKLAND

Michael Pattison / Michael Pattison / AUCKLAND

Michelle Yvette/ Michelle Yvette / AUCKLAND

Miranda Brown / Miranda Brown / AUCKLAND

Never Black/ Jeremy Maclaurin / HAVELOCK NORTH

Nyne / Tina Patrick, Miranda Dawson and Jacob Scott-Simmond / HAMILTON

Nicole Miller / Nicole Miller / USA

Nom* D / Magarita & Chris Robertson / AUCKLAND

Riddle me this / Liz Turner / AUCKLAND

Ruby/ Christine Sharma / AUCKLAND

Sabatini / Tony Milich / AUCKLAND

Sable and Minx / Theresa Brady /AUCKLAND

Salasai / Kirsha Whitcher / HASTINGS

Sera Lilly / Sera Lilly / AUCKLAND

Star fish / Laurie Foon / AUCKLAND

Stitch Ministry / Kylee Davis / AUCKLAND

Stolen Girlfriends / Marc Moore & Dan Gosling / AUCKLAND

Trelise Cooper Kids / Trelise Cooper / AUCKLAND

Trelise Cooper / Trelise Cooper /AUCKLAND

Twenty Seven Names/ Anjali Stewart & Rachel Easting / WELLINGTON

Whiri.Taranakai / Keri Wanoa / Hemi Sundrgren / TARANAKAI

World / Denise L'Estrange-Corbet / AUCKLAND

Zambesi / Liz & Neville Findlay / AUCKLAND

Adrienne Whitewood/ Miromoda / AUCKLAND

Tanepekapeka /Amber Bridgman/ Miromoda / DUNEDIN

Black Grace/Ana Hau / Miromoda / AUCKLAND

Shikoba Clothing /Aroha Wikotu / Miromoda / WAIKATO

Blair Archibald / Miromoda / AUCKLAND

Urban Maori / Kereama Taepa / MiromodaAUCKLAND

Te Whiri / Shona Tawhio / Miromoda /AUCKLAND

Anna Schimmel / Anna Schimmel / New Zealand Wedding Collections / AUCKLAND

Crane Brothers/ Murray Crane / New Zealand Wedding Collection / AUCKLAND

Jane Yeh / Jane Yeh / New Zealand Wedding Collection / AUCKLAND

Kate Dowman / Kate Dowman / New Zealand Wedding Collection / AUCKLAND

Louise Anderson / Louise Anderson / New Zealand Wedding Collection / AUCKLAND

Modes / New Zealand Wedding Collection / NEWMARKET AUCKLAND

Vinka Brides / Vinka Lacus / New Zealand Wedding Collection / AUCKLAND

For a profile of each designer go to


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