Trade Me, Banks, Facebook top net ratings

Media Release
August 30, 2010

Trade Me, Banks, Facebook top net ratings

Trade Me rates as the country’s most visited web site in the past 30 days.
An HorizonPoll of 3179 New Zealanders nationwide between August 23 and 28 shows 83% have visited or used Trade Me. Online banking comes second with 73% and Facebook third with 71%.

HorizonPoll (www.horizonpoll.co.nz) reports that among media sites Stuff (the Fairfax group) pips the NZ Herald online by 41% to 38%.

Shopping sites beat the top rating media sites with 41% being visited or used in the previous 30 days.

The survey is weighted by age, gender, personal income, employment status and party vote 2008. The maximum margin of error at a 95% confidence level is 1.7%
HERE’S HOW THEY RATE THIS MONTH:

Which of the following websites have you visited or used in the past 30 days?
A.
NZ Herald online

38%
B.
Stuff

41%
C.
Scoop

5%
D.
Other news sites

29%
E.
Magazine web sites

13%
F.
Business web sites

14%
G.
Trade Me

83%
H.
Real estate sites

28%
I.
Shopping sites

43%
J.
Travel sites

35%
K.
Blogs

13%
L.
Twitter

6%
M.
Facebook

71%
N.
Bebo

7%
O.
Linked In

6%
P.
Windows Live spaces

14%
Q.
Yahoo live

20%
R.
Gmail

30%
S.
Online banking

73%
T.
Skype

30%
U.
None of these

1%
V.
Other, please specify

5%

Ends