Final Call for MilkyBar Kid Entries

MEDIA RELEASE SEPTEMBER 2010

FINAL CALL FOR MILKYBAR® KID ENTRIES

The search is well underway for one of New Zealand’s most well-known young adventurers – the MILKYBAR Kid – but there’s still time to put your child forward.

Since August 9, parents and guardians have been invited to film a short audition video of their children using a script from www.milkybar.co.nz and upload them to the website for their chance to fill the iconic boots of this much-loved character.

However, the closing date for the search is drawing near. Video entries must be uploaded by midnight on September 19, 2010 – so get out your handycams and video-enabled cellphones and get filming! Public auditions are also being held at branches of The Warehouse, New World and Pak n Save nationwide – simply go to www.milkybar.co.nz for dates and times.

The chosen child will star in the new 2011 MILKYBAR television commercial, and enter the hearts (and lounges) of Kiwis as part of one of New Zealand’s most iconic television campaigns. The child just needs to be between 7 and 10 years old and possess a certain star quality.

Parents and guardians of enthusiastic children are reminded to visit the MILKYBAR website to download the audition script then upload an audition video of their child anytime until midnight on 19 September 2010. Children who are selected as Semi-Finalists will then be invited to attend a casting call in Auckland or Wellington, when the Top Ten Finalists will be chosen. The public will then see the Finalists on Good Morning, in magazines, and on the MILKYBAR website, and vote for the Finalist they think would be the best New Zealand MILKYBAR Kid. A panel of judges will pick the ultimate winner, who will be revealed on 19 November 2010.

To be a part of the Search for the new MILKYBAR Kid, follow the audition instructions found at www.milkybar.co.nz.

ENDS