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Milkybar Kid Semi-Finalists Chosen

MEDIA RELEASE 7 OCTOBER 2010

Milkybar® Kid Semi-Finalists Chosen

The search is heating up for one of New Zealand’s most well-known young adventurers – the MILKYBAR Kid – as public entries have closed and the semi-finalists have been short-listed.

Since August 9, parents and guardians have been filming audition videos of their children using a script from www.milkybar.co.nz and uploading them for their chance to fill the iconic boots of this much-loved character. Public auditions were also held at branches of The Warehouse, New World and Pak n Save nationwide.

Now, 59 children have been shortlisted from the approximately 1500 entries received (48 from online entries and 11 from in-store auditions). Of these, 35 are from Auckland city, six are from northern regional areas (Mt Maunganui, Gisborne, Port Albert, Tauranga, Rotorua and Whangarei); five from Wellington city, and 13 from southern regional areas (Palmerston North, New Plymouth, Westport, Carterton, Invercargill, Dunedin, Dannevirke, Havelock North, Milton, Blenheim and three from Christchurch).

Children who are selected as Semi-Finalists have now been invited to attend a casting call in Auckland or Wellington, when the Top Ten Finalists will be chosen and announced on October 18.

The public will then see the Finalists on Good Morning, in magazines, and on the MILKYBAR website, and vote for the Finalist they think would be the best New Zealand MILKYBAR Kid. A panel of judges will pick the ultimate winner, who will be revealed on 19 November 2010.

The chosen child will star in the new 2011 MILKYBAR television commercial, and enter the hearts (and lounges) of Kiwis as part of one of New Zealand’s most iconic television campaigns. The child just needs to be between 7 and 10 years old and possess a certain star quality.

www.milkybar.co.nz

ENDS

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