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Racing form to get a revamp

Racing form to get a revamp

Punters are set to benefit from better information and enhanced format when new racing form lift-outs are distributed in major newspapers from 6 January 2011.

The new lift-outs will see racing information presented in a much simpler format and larger font type making it much easier for people to understand. In addition, jockey profiles at selected race meetings along with a guide price to the expected odds will be included. With a reach of more than 500,000, the new form lift-outs mark a major improvement to how racing form information is presented to the general racing public.

Andrew Brown, NZ Racing Board CEO, says:

“This is good news for punters who like racing form that’s informative and presented in a high quality format.

“We have a programme in place for improving how racing form information is published across all our channels. In this instance, we’ve put a focus on improving the usability of how information is presented so that even those punters who aren’t seasoned veterans have greater confidence in understanding this information.”

Significant improvements to Turf Digest / Best Bets in recent months have meant that more content than ever before is being published. In particular, Australian and international racing form has been progressively introduced - most notably the introduction of Saturday NSW racing form earlier this month. The recent development of a dedicated Turf Digest / Best Bets website (turf-digest.co.nz ) also allows punters to access form from all overseas races.

Mr Brown says:

“We’re exploring a range of further enhancements to Turf Digest / Best Bets both online and in print. From February 3 next year for example, punters will be able to enjoy form information on Saturday races from Victoria in print.

“We’re committed to delivering the very best in race form information and punters can be confident that further enhancements are in the pipeline. I look forward to announcing these in due course.”

The NZ Racing Board is currently considering a range of enhancements to Turf Digest / Best Bets including jockeys and drivers’ names, improved statistics, more race starts, and information on gear changes.

For turf-digest.co.nz, potential enhancements include full colour visuals of silks, track work and trial information, enhanced meeting/race previews and editorial content.


Ends

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