Scoop has an Ethical Paywall
Put a White Can on the Mantelpiece
MEDIA RELEASE
AUGUST
2011
Toast the All
Blacks
Put a White Can on the Mantelpiece
Steinlager has created a virtual mantelpiece on Facebook, where people can upload photos of their white can as a pledge of unconditional support and belief in the All Blacks.
People who post photos of their can could be in to win rewards, with special attention given to those who do something creative or unusual.
Currently, over 11,000 believers have signed up to the Facebook page in support of the team, with the tally still rising. Todd Gordon from Steinlager is surprised by how many believers still have white cans from the days of old
“New Zealanders have really come out in force to support the All Blacks and the comeback of our white can. It reminds them of a good time in history, and excites them as to what the future will bring for the boys in black”
“To see everyone putting their white can pride of place on the mantelpiece as a pledge of support to the team is quite special for both the fans and the All Blacks. There are some great pictures being uploaded, it’s really starting to capture the nation’s imagination,” says Gordon.
Show
you believe this year, and add your white can to
Steinlager’s virtual Facebook mantelpiece. To upload a
photo, visit
www.facebook.com/steinlager. You must be
18 years or older to view this site.
Steinlager – 25 years of unconditional support of the All Blacks.
ENDS
Braden Currie: Sets Sights On The Ironman North American Championships In Texas
Whanganui Regional Museum: Historic Wedding Dress Unveiled, A Piece Of Marton’s Heritage
Donovan Ryan: Local Runner Takes Out Frontrunner Christchurch Marathon
University of Auckland: Tributes Flow For Much Loved Pacific Leader Melegalenu’u Ah Sam
NZEI: Ministry Of Education Cuts Will Disproportionately Affect Pasifika
Day One Hapai te Haeata: Call To Action For Young Filmmakers Against The Backdrop Of Funding Cuts